Clay vs Matillion
Clay and Matillion are both data integration & ETL tools. Clay is aimed at small businesses and enterprise, while Matillion is aimed at enterprise and developers. Both have a free plan.
Data enrichment and research automation for GTM
Cloud ELT and pipeline platform with Maia AI data engineering agents
| Pricing | Freemium · $185 | Paid |
| Starting price | $185/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Enterprise | Enterprise, Developers, Small businesses |
| Platforms | web | web |
| Country | US · 2017 | GB · 2011 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Matillion if
Mid-size and enterprise data teams on Snowflake, Databricks or Redshift that want visual ELT plus AI-assisted pipeline building.
- Ingestion, transformation and orchestration in one tool
- Visual canvas lowers the bar for analysts and new engineers
- Credits only consumed when pipelines actually run
Look elsewhere if: Small teams that only need simple managed connectors (Fivetran) or want a free open-source stack (Airbyte with dbt).
Clay vs Matillion pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Matillion
- Free trial$014 days with 500 credits, full Enterprise edition access
- DeveloperCustom1 developer user, low-code canvas plus SQL/Python, community help
- TeamsCustom5 developer users, audit log, SLA on annual subscription
- ScaleCustomCustom SSO, hybrid deployment, lineage, streaming CDC
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Matillion · Key features
- Low-code pipeline canvas with SQL and Python components
- Maia AI agents that build and fix pipelines from prompts
- Pre-built connectors for SaaS apps, databases and files
- Pushdown ELT into Snowflake, Databricks and Amazon Redshift
- Built-in Git repository or bring-your-own Git integration
- Streaming change data capture pipelines on Scale
Cons
- No published prices; every plan requires a sales conversation
- Pushdown support centred on Snowflake, Databricks and Redshift
- Credit consumption can be hard to forecast at first
Clay vs Matillion: FAQ
Do Clay and Matillion have a free plan?
Yes, both Clay and Matillion have a free plan; paid plans add more usage and features.