Clay vs Lusha
Clay and Lusha are both sales engagement & outbound tools. Clay is aimed at small businesses and enterprise, while Lusha is aimed at small businesses. Lusha costs less, from $49.90/mo versus $185/mo for Clay. Both have a free plan.
Data enrichment and research automation for GTM
B2B contact and company data with a browser extension
| Pricing | Freemium · $185 | Freemium · $50 |
| Starting price | $185/mo | $49.90/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Small businesses |
| Platforms | web | web |
| Country | US · 2017 | IL · 2016 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Lusha if
Sales teams that rely on phone outreach.
- Good phone number coverage
- Easy extension workflow
- GDPR and CCPA compliance focus
Look elsewhere if: Teams wanting all-in-one sequences (Apollo).
Clay vs Lusha pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Lusha
- Free$040 credits/mo, 1 user
- Starter$49.90/mo$37.45/mo billed annually; 400 credits/mo, 1 seat
- Professional$69.90/mo$52.45/mo billed annually; 600 credits/mo, 2 seats
- Premium$399.90/mo$299.95/mo billed annually; 3,400 credits, 5 seats
- EnterpriseCustomCustom credits and seats
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Lusha · Key features
- Contact data: emails and direct dials
- LinkedIn browser extension
- Prospecting filters and lists
- CRM enrichment
- Intent and job change signals
- API on higher plans
Cons
- Credit limits
- Smaller engagement features than Apollo
- Coverage varies by region
Clay vs Lusha: FAQ
Which is cheaper, Clay or Lusha?
Lusha starts at $49.90/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Lusha have a free plan?
Yes, both Clay and Lusha have a free plan; paid plans add more usage and features.