Clay vs kōdlo
Clay and kōdlo are both sales engagement & outbound tools. Clay is aimed at small businesses and enterprise, while kōdlo is aimed at small businesses and freelancers. kōdlo costs less, from $49/mo versus $185/mo for Clay. Both have a free plan.
Data enrichment and research automation for GTM
AI sales workspace for prospecting, cited research and outreach
| Pricing | Freemium · $185 | Freemium · $49 |
| Starting price | $185/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Enterprise | Small businesses, Freelancers |
| Platforms | web | web |
| Country | US · 2017 | PL |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose kōdlo if
Founders and small B2B sales teams selling high-ticket products who want research, prospecting and drafting in one workspace.
- One shared context for research, drafts and CRM records
- Research answers come with sources
- Nothing is imported or sent without your approval
Look elsewhere if: Teams that need large-scale enrichment or built-in sequencing and sending (Clay, Apollo.io).
Clay vs kōdlo pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
kōdlo
- Free$01 seat, one-time AI credits, no card
- Starter$49/mo1 seat, MCP, note taker; 15% off billed quarterly; plus VAT
- Pro$199/moUp to 3 seats, long-term memory, 4x limits; 15% off quarterly
- CustomCustomCustom agents and integrations, SSO, SLA, DPA
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
kōdlo · Key features
- ICP builder that interviews you to write your profile and playbook
- Prospect finder with a buying signal behind every lead
- Deep search reports with citations from public sources
- Knowledge Hub with OCR that cites file and page in answers
- Contacts, pipeline, tickets and scheduled agent jobs
- Outreach drafts in saved tone-of-voice presets
Cons
- No native CRM, email or calendar sync
- Free plan excludes MCP, note taker and long-term memory
- Deck generator is still in beta
Clay vs kōdlo: FAQ
Which is cheaper, Clay or kōdlo?
kōdlo starts at $49/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and kōdlo have a free plan?
Yes, both Clay and kōdlo have a free plan; paid plans add more usage and features.