Clay vs Hevo Data
Clay and Hevo Data are both data integration & ETL tools aimed at small businesses and enterprise. Clay costs less, from $185/mo versus $299/mo for Hevo Data. Both have a free plan.
Data enrichment and research automation for GTM
No-code ELT pipelines that load SaaS and database data to warehouses
| Pricing | Freemium · $185 | Freemium · $299 |
| Starting price | $185/mo | $299/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise, Developers |
| Platforms | web | web |
| Country | US · 2017 | US · 2017 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Hevo Data if
SMB and mid-size data teams that want managed, no-code pipelines into a cloud warehouse with predictable event-based pricing.
- Fast no-code setup for common SaaS and database sources
- Event-based pricing that is easier to forecast than MAR billing
- Free tier and 14-day trial without a card
Look elsewhere if: Teams needing the widest connector catalog or a self-hosted open-source pipeline (Fivetran or Airbyte).
Clay vs Hevo Data pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Hevo Data
- Free$0Up to 1M events/mo, 5 users, limited connectors, hourly syncs
- Starter$299/mo$265/mo billed annually; 5M events, up to 10 users
- Professional$849/mo$750/mo billed annually; 20M events, unlimited users
- Business CriticalCustomCustom volumes, advanced security and support
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Hevo Data · Key features
- 170+ prebuilt connectors for SaaS apps, databases and files
- Change data capture for near real-time database replication
- Loads to Snowflake, BigQuery, Redshift and other warehouses
- Automatic schema mapping and handling of schema changes
- dbt, SQL and Hevo Transformer jobs for in-warehouse modeling
- Monitoring, alerts and a reliability engine for failed loads
Cons
- Smaller connector catalog than Fivetran
- Free plan has limited connectors and only hourly syncs
- Overages are billed on demand above plan quotas
Clay vs Hevo Data: FAQ
Which is cheaper, Clay or Hevo Data?
Clay starts at $185/mo and Hevo Data at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Hevo Data have a free plan?
Yes, both Clay and Hevo Data have a free plan; paid plans add more usage and features.