Clay vs Coupler.io
Clay and Coupler.io are both data integration & ETL tools. Clay is aimed at small businesses and enterprise, while Coupler.io is aimed at small businesses and agencies. Coupler.io costs less, from $32/mo versus $185/mo for Clay. Both have a free plan.
Data enrichment and research automation for GTM
No-code data sync from 400+ apps into Sheets, BI tools and AI
| Pricing | Freemium · $185 | Freemium · $32 |
| Starting price | $185/mo | $32/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 7 days |
| Built for | Small businesses, Enterprise | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2017 | UA |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Coupler.io if
Marketing agencies, finance teams and SMBs that report in spreadsheets or BI tools and want scheduled data refreshes without code.
- Very easy setup for non-technical marketers and analysts
- Strong spreadsheet and Looker Studio support
- Unlimited users from the Active plan upward
Look elsewhere if: Data engineering teams moving large volumes into a warehouse with complex transformations (Fivetran, Airbyte, Hevo Data).
Clay vs Coupler.io pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Coupler.io
- Free$01 source, 1 destination, 100 rows per run, manual refresh
- Starter$32/mo$24 billed annually; 3 accounts, daily refresh, 5,000 rows
- Active$132/mo$99 billed annually; 15 accounts, unlimited users and rows
- Pro$259/mo$199 billed annually; 50 accounts, hourly refresh
- CustomCustom15-minute refresh and custom limits
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Coupler.io · Key features
- 400+ connectors for ads, CRM, ecommerce, finance and analytics apps
- Destinations include Google Sheets, Excel, Looker Studio, Power BI and BigQuery
- Scheduled refreshes from daily down to every 15 minutes
- Filter, aggregate, append and join data before it lands
- Ready-made dashboard templates for PPC, SEO, sales and finance
- AI agent that answers plain-language questions about your data
Cons
- Free plan is too limited for real automated reporting
- Hourly refresh only on the Pro plan
- Pricing jumps sharply from Starter to Active
Clay vs Coupler.io: FAQ
Which is cheaper, Clay or Coupler.io?
Coupler.io starts at $32/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Coupler.io have a free plan?
Yes, both Clay and Coupler.io have a free plan; paid plans add more usage and features.