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CJ Affiliate vs ReferralCandy

CJ Affiliate and ReferralCandy are both affiliate & referral programs tools. CJ Affiliate is aimed at E-commerce and enterprise, while ReferralCandy is aimed at E-commerce. Only CJ Affiliate has a free plan.

CJ Affiliate

Large affiliate network connecting brands with publishers and creators

ReferralCandy

Customer referral programs for online stores

PricingPaidPaid · $39
Starting priceNot published$39/mo
Free planYesNo
Free trial—7 days
Built forE-commerce, Enterprise, CreatorsE-commerce
Platformswebweb
CountryUS · 1998SG · 2009
Rating——

Choose CJ Affiliate if

Mid-sized and enterprise brands that want an established affiliate network with managed services and detailed reporting.

  • Access to one of the largest established publisher networks
  • Strong presence with major retail, travel and finance publishers
  • Detailed reporting on customer type and incrementality

Look elsewhere if: Small stores or SaaS startups that want self-serve, flat-priced referral tools (Refersion, PartnerStack, Rewardful).

Choose ReferralCandy if

E-commerce stores wanting referral programs.

  • Easy for stores
  • Automated
  • Proven growth tactic

Look elsewhere if: SaaS (Rewardful).

CJ Affiliate vs ReferralCandy pricing

CJ Affiliate

  • AdvertiserCustomPublisher commissions plus network fees set per contract
  • Publisher$0Free to join; earn commissions from approved brand programs

ReferralCandy

  • Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
  • Grow$79/mo+ 3.5% success fee
  • Scale$249/mo+ 1.5% success fee
  • Enterprise$799/mo+ 0.25% success fee; dedicated account manager

CJ Affiliate · Key features

  • Universal Tag tracking with item-level and cookieless measurement
  • Turnkey ecommerce plugins and tag manager integrations
  • Publisher discovery and recruitment across a large network
  • Situational commissioning by customer type, product or channel
  • Insights reporting on new, lapsed and returning customers
  • Compliance monitoring with a violation tracking dashboard

Cons

  • No public pricing; fees and minimums are negotiated
  • Network fees add a meaningful cost on top of commissions
  • Too heavy and costly for small or early-stage stores

ReferralCandy · Key features

  • Post-purchase referral invitations
  • Friend discounts and referrer rewards
  • Widgets and emails
  • Fraud detection
  • Analytics
  • E-commerce integrations

Cons

  • Commission on referral sales
  • Limited to e-commerce
  • Basic customization

CJ Affiliate vs ReferralCandy: FAQ

Do CJ Affiliate and ReferralCandy have a free plan?

CJ Affiliate has a free plan. ReferralCandy has no free plan, a 7-day free trial.

Not sure yet?