Chili Piper vs Lusha

Chili Piper is a lead routing and meeting scheduling platform founded in 2016 in New York by Nicolas and Alina Vandenberghe. Its core job is making sure an inbound buyer who fills in a demo form is qualified, matched to the right rep and booked on that rep's calendar in seconds, instead of waiting for an email reply. Thousands of B2B go-to-market teams use it alongside Salesforce or HubSpot.

The lineup includes Form Concierge for booking straight from web forms, Chat AI that qualifies visitors and books meetings around the clock, Distro for routing leads from webinars, events and content, Handoff for SDR-to-AE booking with fairness rules, and ChiliCal for one-click scheduling links. Routing uses CRM ownership, territories, round robin, ICP scoring and enrichment from an email address, and AI agents handle spam checks and meeting prep. Pricing is now platform-based: Routing & Scheduling at $1,250 per month for 15 seats and Experiences at $3,500 per month for 30 seats, billed annually.

It fits B2B companies with real inbound volume and complex routing rules, where speed-to-lead directly drives pipeline. For simple booking pages it is overkill: Calendly and SavvyCal cost a fraction of the price and Cal.com offers routing forms with open-source flexibility. HubSpot's meetings tool may be enough for smaller HubSpot shops.

Buying tip: monthly billing is not offered, but multi-year contracts are discounted by 15% for two years, 25% for three and 40% for four, and volume discounts stack. ChiliCal is included in every seat, while standalone ChiliCal requires at least 200 users.

Lusha is a B2B contact data platform founded in 2016 in Israel, with offices in Tel Aviv and New York. It is best known for its browser extension: on a LinkedIn profile, a company website or inside Gmail, a salesperson can reveal a prospect's business email and direct or mobile phone number with one click, paying with credits.

Beyond the extension, Lusha provides a prospecting platform with filters on company size, industry, location, seniority and technologies, saved lists, and enrichment that fills missing fields in Salesforce, HubSpot and other CRMs. Intent signals and job-change alerts help prioritize accounts. The free plan gives a small monthly credit allowance; Starter, Professional and Premium are priced per plan with a set number of seats, larger credit pools and more features, and Enterprise adds custom credits, seats and controls on a quote.

Lusha fits sales and recruiting teams that rely on phone outreach and want quick, accurate direct dials without a heavy platform. It emphasizes GDPR and CCPA compliance, and its coverage is strongest in North America and Western Europe and thinner in other regions. Credit limits shape how much data each rep can pull, and costs rise with seats. Apollo offers a larger all-in-one prospecting and sequencing tool at a lower entry price, ZoomInfo provides deeper enterprise data at a much higher cost, and Cognism is a common alternative for European phone data.