Census vs Hevo Data
Census and Hevo Data are both data integration & ETL tools. Census is aimed at enterprise, while Hevo Data is aimed at small businesses and enterprise. Both have a free plan.
Operational analytics from the warehouse
No-code ELT pipelines that load SaaS and database data to warehouses
| Pricing | Freemium | Freemium · $299 |
| Starting price | Not published | $299/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 14 days |
| Built for | Enterprise | Small businesses, Enterprise, Developers |
| Platforms | web | web |
| Country | US · 2018 | US · 2017 |
| Rating | — | — |
Choose Census if
Data teams activating warehouse data.
- Warehouse-native activation
- Strong reliability
- dbt-friendly
Look elsewhere if: Teams without a warehouse.
Choose Hevo Data if
SMB and mid-size data teams that want managed, no-code pipelines into a cloud warehouse with predictable event-based pricing.
- Fast no-code setup for common SaaS and database sources
- Event-based pricing that is easier to forecast than MAR billing
- Free tier and 14-day trial without a card
Look elsewhere if: Teams needing the widest connector catalog or a self-hosted open-source pipeline (Fivetran or Airbyte).
Census vs Hevo Data pricing
Census
- Free$03,500 MAR for activations, 500,000 MAR for connections
- StandardUsage-basedPriced on monthly active rows; unlimited users
- EnterpriseUsage-based1-minute syncs, Audience Hub
- Business CriticalUsage-basedCustomer-managed keys, PCI DSS, private networking
Hevo Data
- Free$0Up to 1M events/mo, 5 users, limited connectors, hourly syncs
- Starter$299/mo$265/mo billed annually; 5M events, up to 10 users
- Professional$849/mo$750/mo billed annually; 20M events, unlimited users
- Business CriticalCustomCustom volumes, advanced security and support
Census · Key features
- Reverse ETL
- Audience Hub
- Entity resolution
- Observability
- 200+ destinations
- dbt integration
Cons
- Pricing grows
- Requires warehouse
- Overlap with Hightouch
Hevo Data · Key features
- 170+ prebuilt connectors for SaaS apps, databases and files
- Change data capture for near real-time database replication
- Loads to Snowflake, BigQuery, Redshift and other warehouses
- Automatic schema mapping and handling of schema changes
- dbt, SQL and Hevo Transformer jobs for in-warehouse modeling
- Monitoring, alerts and a reliability engine for failed loads
Cons
- Smaller connector catalog than Fivetran
- Free plan has limited connectors and only hourly syncs
- Overages are billed on demand above plan quotas
Census vs Hevo Data: FAQ
Do Census and Hevo Data have a free plan?
Yes, both Census and Hevo Data have a free plan; paid plans add more usage and features.
Which is better for small businesses, Census or Hevo Data?
Hevo Data lists small businesses as a core audience, while Census is aimed more at enterprise.