Causo vs Clay
Causo and Clay are both sales engagement & outbound tools. Causo is aimed at small businesses and freelancers, while Clay is aimed at small businesses and enterprise. Causo costs less, from $19/mo versus $185/mo for Clay. Both have a free plan.
AI prospecting agent that researches leads with sources, plus MCP
Data enrichment and research automation for GTM
| Pricing | Freemium · $19 | Freemium · $185 |
| Starting price | $19/mo | $185/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Freelancers, Agencies | Small businesses, Enterprise |
| Platforms | web | web |
| Country | GB · 2025 | US · 2017 |
| Rating | — | — |
Choose Causo if
Founders and small sales teams prospecting into niche markets who want sourced research rather than raw database filters.
- Finds companies in niches that static databases miss
- Every match comes with sources you can check
- Low $19 entry plan and a free start without a card
Look elsewhere if: Sales teams that need a huge contact database, CRM sync and full multichannel sequencing (Apollo, ZoomInfo).
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Causo vs Clay pricing
Causo
- Free$050 one-time tokens, 20 agent messages, 1 mailbox, no card
- Let me try$19/mo100 tokens/mo, unlimited agent messages, CSV export
- Founder's Delight$79/mo500 tokens/mo, up to 3 mailboxes, top-ups $0.30/token
- Serious Business$259/mo2,000 tokens/mo, up to 5 mailboxes, top-ups $0.30/token
- EnterpriseCustomCustom tokens, unlimited mailboxes, team workspace
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Causo · Key features
- Plain-language ideal customer search across public web sources
- Sourced evidence explaining why each company matches
- Decision-maker lookup with email verification
- Research-based outreach drafts you edit before sending
- Connected mailboxes and one-token outreach sequences
- Remote MCP server for Claude, ChatGPT, Cursor and Codex
Cons
- No CRM integration named on the site
- Tokens run out quickly on large prospect lists
- Prices are marked early bird and may change
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Causo vs Clay: FAQ
Which is cheaper, Causo or Clay?
Causo starts at $19/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Causo and Clay have a free plan?
Yes, both Causo and Clay have a free plan; paid plans add more usage and features.