Carbonite vs Keepit

Carbonite is a cloud backup service for individual computers, small business PCs and servers. It was founded in Boston in 2005, bought the security company Webroot in 2019 and was itself acquired by the Canadian software group OpenText in late 2019 for about $1.42 billion. Its core job: install an agent, let it continuously copy your files to encrypted cloud storage, and restore them after a crash, theft or ransomware attack.

Personal plans (Basic, Plus, Prime) cover one computer with unlimited cloud storage; Plus and Prime add one external hard drive and automatic video backup, and Prime adds courier recovery options. Business plans are priced per account rather than per device: Core covers up to 25 computers, external drives and NAS with 250 GB, while Power and Ultimate add server backup, 500 GB, bare metal image restore and application-aware backup. All plans are billed annually; extra business storage costs $99 per 100 GB.

Carbonite fits households and small offices that want backup to run without thinking about it. It is weaker for power users: storage caps on business plans are low for the price, there is no monthly billing, and restores of large data sets are slow over the internet. Backblaze offers simpler unlimited personal backup, IDrive covers many devices on one plan for less, and Acronis bundles backup with stronger endpoint security.

Buying tip: the prices on the plans page are first-year discounts (up to 35% off list), and renewals revert to the higher list price, so compare the renewal cost, not the promo, against Backblaze and IDrive.

Keepit is a SaaS data protection company founded in 2007 in Copenhagen, Denmark. It backs up cloud applications into its own vendor-independent infrastructure, so copies of your Microsoft 365, Entra ID or Salesforce data sit outside the provider you are protecting against. Backups are immutable and logically air-gapped, and customers choose among seven global data regions.

Coverage is broad: Microsoft 365, Entra ID including conditional access policies, Intune settings and BitLocker keys, Power BI, Dynamics 365, Azure DevOps, Google Workspace, Salesforce with sandbox seeding, Zendesk, Jira, Confluence, Okta, Docusign, BambooHR, Miro, GitHub and monday.com. Pricing is quote-based across three tiers that differ by retention, storage geography and support: Core Continuity with five-year recovery, Business Resilience with ten-year recovery and multi-geo storage, and Enterprise Resilience with a dedicated customer experience manager. Unlimited retention is an add-on.

Keepit fits mid-size and large organizations, especially in Europe, that must prove recoverability for NIS2, DORA or audits across several SaaS apps and their identity layer. Spanning is simpler for pure Microsoft 365 or Google Workspace backup, and Afi offers fast recovery with more transparent pricing.

Keepit raised $50 million in December 2024 led by One Peak and Denmark's EIFO, and IDC named it a Leader in its 2025-2026 SaaS data protection MarketScape. As a price reference, its UK G-Cloud 14 listing showed £3.98 per user per month in 2024; negotiate volume and multi-year terms.