Canva vs Metricool
Canva and Metricool are both social media management tools. Canva is aimed at small businesses and creators, while Metricool is aimed at small businesses and agencies. Canva costs less, from $18/mo versus $25/mo for Metricool. Both have a free plan.
| Pricing | Freemium · $18 | Freemium · $25 |
| Starting price | $18/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Small businesses, Creators | Small businesses, Agencies |
| Platforms | web, ios, android, macos, windows | web, ios, android |
| Country | AU · 2013 | ES · 2015 |
| Rating | — | — |
Choose Canva if
Small businesses, marketers, educators and creators who need volume and speed over pixel precision.
- Anyone can produce decent-looking assets fast
- Massive template and stock library
- Team branding and approvals
Look elsewhere if: UI/UX design (Figma) or print production requiring color management (Affinity, Adobe).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Canva vs Metricool pricing
Canva
- Free$0Templates, basic editing, 5 GB storage
- Pro$18/moOne person; $180/yr billed annually; premium assets, AI tools
- Business$25/user/mo$250/yr per person; team brand kits and controls
- EnterpriseCustomSSO, advanced governance
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Canva · Key features
- Hundreds of thousands of templates across formats
- Magic Studio AI: text-to-image, Magic Edit, Magic Write, background remover
- Brand Kit with fonts, colors, logos and locked templates
- Video editor, presentations with presenter view, Docs and Sheets
- Content planner for scheduling social posts
- Print service and website publishing
Cons
- Designs can look generic without effort
- Limited precision compared with professional tools
- Export and typography controls are basic
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Canva vs Metricool: FAQ
Which is cheaper, Canva or Metricool?
Canva starts at $18/mo and Metricool at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Canva and Metricool have a free plan?
Yes, both Canva and Metricool have a free plan; paid plans add more usage and features.