Buffer vs Metricool
Buffer and Metricool are both social media management tools. Buffer is aimed at creators and small businesses, while Metricool is aimed at small businesses and agencies. Buffer costs less, from $6/mo versus $25/mo for Metricool. Both have a free plan.
| Pricing | Freemium · $6 | Freemium · $25 |
| Starting price | $6/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Creators, Small businesses | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2010 | ES · 2015 |
| Rating | — | — |
Choose Buffer if
Individuals, creators and small businesses with a handful of channels.
- Simplest scheduler to learn
- Broad network coverage
- Transparent company and clear pricing
Look elsewhere if: Agencies and enterprises needing listening, approvals at scale and deep reporting.
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Buffer vs Metricool pricing
Buffer
- Free$0Up to 3 channels, 10 scheduled posts per channel, 1 user
- Essentials$6/channel/mo$5/mo billed yearly; unlimited posts, 1 user
- Team$12/channel/mo$10/mo billed yearly; unlimited team members
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Buffer · Key features
- Queue-based scheduling with per-network customization
- Support for 10+ networks including Threads, Bluesky, Mastodon
- AI Assistant for drafts, rewrites and repurposing
- Analytics with best-time recommendations and reports
- Engagement inbox for comments
- Start Page link-in-bio and Canva integration
Cons
- Per-channel pricing adds up for agencies
- No social listening
- Inbox lacks DMs on several networks
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Buffer vs Metricool: FAQ
Which is cheaper, Buffer or Metricool?
Buffer starts at $6/mo and Metricool at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Buffer and Metricool have a free plan?
Yes, both Buffer and Metricool have a free plan; paid plans add more usage and features.