Branch vs Rockerbox
Branch and Rockerbox are both ad management & attribution tools. Branch is aimed at developers and enterprise, while Rockerbox is aimed at enterprise. Only Rockerbox has a free plan.
Branch
Mobile deep linking and attribution platform for app marketers
Rockerbox
Marketing measurement combining MTA, MMM and incrementality
| Pricing | Paid | Freemium · $150 |
| Starting price | Not published | $150/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Developers, Enterprise, E-commerce | Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2014 | US · 2014 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Rockerbox if
Brands with diverse channels.
- Comprehensive measurement
- Offline channels
- Warehouse access
Look elsewhere if: Small advertisers.
Branch vs Rockerbox pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Rockerbox
- Rockerbox Free$0Basic spend aggregation, Sheets templates
- Starterfrom $150/moShopify brands under $1M spend
- CustomCustomCollect, Track, Journey products
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Rockerbox · Key features
- MTA
- MMM
- Incrementality
- Data centralization
- Offline channels
- Warehouse export
Cons
- Expensive
- Complex
- Implementation
Branch vs Rockerbox: FAQ
Do Branch and Rockerbox have a free plan?
Branch has no free plan. Rockerbox has a free plan.