Happy Valley

Branch vs Pirsch

Branch and Pirsch are both analytics tools. Branch is aimed at developers and enterprise, while Pirsch is aimed at developers and freelancers.

Branch

Mobile deep linking and attribution platform for app marketers

Pirsch

Cookie-free analytics with a server-side option

PricingPaidPaid · $6
Starting priceNot published$6/mo
Free planNoNo
Free trial—30 days
Built forDevelopers, Enterprise, E-commerceDevelopers, Freelancers
Platformsweb, ios, androidweb
CountryUS · 2014DE · 2020
Rating——

Choose Branch if

Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.

  • Best-known deep linking product with wide edge-case coverage
  • Combines linking and attribution in one SDK
  • Strong email deep linking with ESP partners like Braze

Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).

Choose Pirsch if

Privacy-focused sites in Europe.

  • GDPR-friendly
  • Server-side option
  • Affordable

Look elsewhere if: Product analytics.

Branch vs Pirsch pricing

Branch

  • BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
  • EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
  • EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs

Pirsch

  • Standard$6/mo10k pageviews, 50 websites, unlimited members
  • Plus$12/mo10k pageviews, unlimited sites, funnels, A/B tests, white label
  • EnterpriseCustomOn-premise, SAML SSO, raw data access

Branch · Key features

  • Deferred deep links that route users after install to the right screen
  • Universal Links and App Links handling across email, social and ads
  • Multi-touch mobile attribution with configurable lookback windows
  • SKAN Conversion Studio and SKAN LTV modelling for iOS
  • Fraud detection and reporting on Essentials and above
  • Web-to-app smart banners (Journeys) and branded QR codes

Cons

  • No public prices, and costs climb steeply with usage
  • Basics tier limits ad partner connections to three
  • CTV/OTT measurement only on Enterprise

Pirsch · Key features

  • Cookie-free tracking
  • Server-side integration
  • Funnels and events
  • API
  • Dashboards
  • EU hosting

Cons

  • Smaller brand
  • Fewer integrations
  • Basic UI

Branch vs Pirsch: FAQ

Do Branch and Pirsch have a free plan?

Branch has no free plan. Pirsch has no free plan, a 30-day free trial.

Not sure yet?