Branch vs Orphex MCP
Branch and Orphex MCP are both ad management & attribution tools. Branch is aimed at developers and enterprise, while Orphex MCP is aimed at small businesses and agencies. Only Orphex MCP has a free plan.
Mobile deep linking and attribution platform for app marketers
MCP server that lets AI assistants read and act on ad accounts
| Pricing | Paid | Freemium · $40 |
| Starting price | Not published | $39.99/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Developers, Enterprise, E-commerce | Small businesses, Agencies, E-commerce, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2014 | — |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Orphex MCP if
Performance marketing teams and agencies that want to query and adjust many ad and commerce accounts from their AI assistant.
- Answers come from connected account data, not exports
- Changes run through a preview, with optional teammate approval
- Broad coverage across ads, analytics, commerce and app growth
Look elsewhere if: Teams that need scheduled dashboards and spreadsheet feeds rather than conversational analysis (Supermetrics, Triple Whale).
Branch vs Orphex MCP pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Orphex MCP
- Free$0/mo250 reads, 50 writes/mo, 1 user, 1 brand, 3 account connections
- Read$39.99/moFrom 2,000 reads/mo, no writes, 10 users; $399.90/yr (2 months free)
- Action$149.99/moFrom 2,000 reads, 500 writes, 100 connections; $1,499.90/yr
- EnterpriseCustomCustom limits, contract billing and onboarding support
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Orphex MCP · Key features
- One MCP server for 50+ ad, analytics, commerce and app platforms
- Works with Claude, ChatGPT, Copilot, Grok, Cursor, VS Code and Gemini CLI
- Period comparisons that trace changes to specific campaigns
- Budget moves and pauses prepared as previews that need confirmation
- Optional teammate approval before any account change runs
- Skill Catalog with weekly reviews, creative checks and budget proposals
Cons
- Available actions vary by platform and plan
- Read plan has no write actions at all
- Paid tiers start at 10 users and 3 brands; higher limits cost more
Branch vs Orphex MCP: FAQ
Do Branch and Orphex MCP have a free plan?
Branch has no free plan. Orphex MCP has a free plan.
Which is better for small businesses, Branch or Orphex MCP?
Orphex MCP lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.