Branch vs Madgicx
Branch and Madgicx are both ad management & attribution tools. Branch is aimed at developers and enterprise, while Madgicx is aimed at E-commerce and agencies.
Branch
Mobile deep linking and attribution platform for app marketers
Madgicx
AI optimization for Meta ads
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | 7 days |
| Built for | Developers, Enterprise, E-commerce | E-commerce, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2014 | IL · 2018 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Madgicx if
E-commerce brands heavy on Meta ads.
- Strong Meta creative insights
- Automation saves time
- Free trial to start
Look elsewhere if: Search-first advertisers.
Branch vs Madgicx pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Madgicx
- Pro Complete (with AI)CustomPrice shown in app; depends on monthly ad spend
- Tracking Pro add-on$49/moPer connected account
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Madgicx · Key features
- Creative insights and analytics
- Audience launcher
- Automation tactics and rules
- AI ad copy and creatives
- Cross-channel reporting
- One-click reports
Cons
- Meta-focused
- Automation needs oversight
- Learning curve
Branch vs Madgicx: FAQ
Do Branch and Madgicx have a free plan?
Branch has no free plan. Madgicx has no free plan, a 7-day free trial.