Branch vs Hyros
Branch and Hyros are both ad management & attribution tools. Branch is aimed at developers and enterprise, while Hyros is aimed at small businesses and agencies.
Branch
Mobile deep linking and attribution platform for app marketers
Hyros
Call and sales attribution for info and high-ticket businesses
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Developers, Enterprise, E-commerce | Small businesses, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2014 | US · 2019 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Hyros if
Info businesses and high-ticket funnels.
- Accurate funnel attribution
- Good for high-ticket offers
- Improves ad optimization
Look elsewhere if: Shopify DTC (Triple Whale).
Branch vs Hyros pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Hyros
- One planCustomPriced by revenue tracked; quoted on setup call
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Hyros · Key features
- Click and call tracking
- Long sales cycle attribution
- Ad platform conversion feedback
- Funnel and CRM integrations
- LTV reporting
- AI ad optimization
Cons
- Pricing opaque
- Onboarding required
- Niche positioning
Branch vs Hyros: FAQ
Do Branch and Hyros have a free plan?
Branch has no free plan. Hyros has no free plan.
Which is better for small businesses, Branch or Hyros?
Hyros lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.