Branch vs Hyros

Branch (Branch Metrics) is a mobile linking and measurement company founded in 2014 in California by Alex Austin, Mike Molinet, Mada Seghete and Dmitri Gaskin. It says more than 100,000 brands use its platform. Its core job: make links open the right screen inside an app across web, email, social, ads and SMS, and measure which campaigns drive installs and in-app actions.

The platform is split into products: Engagement for deep links that survive app installs and handle thousands of platform edge cases, Performance for mobile attribution (multi-touch, SKAdNetwork Conversion Studio, fraud detection, cohort and LTV analytics), Activation for branded short links and QR codes, Banners for web-to-app Journeys, LinkHub link management and data exports. Ivy is Branch's AI product for growth teams. Attribution is sold in Basics, Essentials and Enterprise tiers without public prices; Basics comes with a free trial.

Branch fits consumer apps with heavy web-to-app, email and referral traffic where reliable deep linking matters as much as attribution. Pricing can climb steeply with usage, and its attribution suite is less dominant than AppsFlyer, the market leader for paid user acquisition, or Adjust, which is strong in gaming. Teams using Firebase Dynamic Links need a replacement since Google shut that service down in August 2025.

If you mainly need deep links, ask Branch for an Engagement-only quote; if you need an MMP, run Branch against AppsFlyer and Adjust and compare SKAN modelling and partner coverage with your own ad networks.

Hyros is ad tracking and attribution software founded by Alex Becker and best known among info product sellers, coaches, course creators, agencies and high-ticket service businesses. Its job is to connect revenue back to the ad, campaign and creative that originally brought a lead in, even when the sale happens weeks later on a sales call or through a CRM.

Hyros combines first-party click tracking on your own domain with integrations for checkout tools, CRMs, booking software and call tracking, building a journey per lead across touchpoints. It reports attributed revenue and lifetime value per ad, compares attribution models, and sends enriched conversion data back to Meta, Google, TikTok and other ad platforms so their algorithms optimize on real sales instead of shallow events. AI features suggest which ads to scale or cut. Pricing is not public; a single all-inclusive plan is quoted on a setup call based on the revenue Hyros tracks, with onboarding handled by the Hyros team.

Hyros fits businesses with multi-step funnels, long sales cycles and significant ad spend, where platform-reported conversions badly misrepresent reality. It is a poor fit for small budgets, and its aggressive marketing and opaque pricing put some buyers off. For Shopify brands, Triple Whale and Northbeam are more focused; Wicked Reports is a comparable choice for subscription and info businesses, and RedTrack suits affiliate and performance marketers.