Branch vs Cometly
Branch and Cometly are both ad management & attribution tools. Branch is aimed at developers and enterprise, while Cometly is aimed at E-commerce and agencies.
Mobile deep linking and attribution platform for app marketers
Ad attribution with server-side conversion sync for paid media teams
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Developers, Enterprise, E-commerce | E-commerce, Agencies, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2014 | US · 2021 |
| Rating | — | — |
Choose Branch if
Consumer app teams that need reliable deep linking across owned channels plus mobile attribution in one SDK.
- Best-known deep linking product with wide edge-case coverage
- Combines linking and attribution in one SDK
- Strong email deep linking with ESP partners like Braze
Look elsewhere if: Gaming or performance teams focused purely on paid UA measurement (AppsFlyer, Adjust).
Choose Cometly if
Performance marketers and agencies spending heavily on Meta and Google who need revenue-level attribution and server-side conversion sync.
- Feeds cleaner conversion data back to ad platform algorithms
- Connects ad spend to CRM pipeline, not just ecommerce checkouts
- Unlimited ad platform connections on both plans
Look elsewhere if: Shopify-first brands or small advertisers wanting self-serve, low-cost analytics (Triple Whale, Northbeam or Hyros may fit better).
Branch vs Cometly pricing
Branch
- BasicsCustomFree trial; up to 3 ad partners, dashboards, user targeting
- EssentialsCustomUnlimited partners, SKAN guidance, fraud detection, LTV
- EnterpriseCustomLTV prediction, CTV/OTT measurement, advanced SKAN, APIs
Cometly
- CoreCustom quotePriced by monthly pageviews; attribution, CAPI sync, AI Ads Manager
- EnterpriseCustom quoteAdds warehouse sync, API, MCP and a dedicated team
Branch · Key features
- Deferred deep links that route users after install to the right screen
- Universal Links and App Links handling across email, social and ads
- Multi-touch mobile attribution with configurable lookback windows
- SKAN Conversion Studio and SKAN LTV modelling for iOS
- Fraud detection and reporting on Essentials and above
- Web-to-app smart banners (Journeys) and branded QR codes
Cons
- No public prices, and costs climb steeply with usage
- Basics tier limits ad partner connections to three
- CTV/OTT measurement only on Enterprise
Cometly · Key features
- First-party pixel plus server-side tracking that survives browser restrictions
- Multi-touch attribution models comparing first, last and linear credit
- Conversion API sync back to Meta, Google, TikTok, LinkedIn and Reddit
- Account and customer journey views from first click to closed revenue
- AI Ads Manager for analyzing and adjusting campaigns from one screen
- Custom dashboards joining ad spend with CRM and Stripe revenue
Cons
- No free trial and no public pricing
- Small team and company, so roadmap and support depend on few people
- Setup requires CRM, pixel and ad account work before data is useful
Branch vs Cometly: FAQ
Do Branch and Cometly have a free plan?
Branch has no free plan. Cometly has no free plan.
Which is better for small businesses, Branch or Cometly?
Cometly lists small businesses as a core audience, while Branch is aimed more at developers and enterprise.