Branch vs Cometly
Branch and Cometly are both Ad management & attribution tools. Here is how they compare on pricing, audience, platforms and community votes.
Mobile deep linking and attribution platform for app marketers
Ad attribution with server-side conversion sync for paid media teams
| Pricing | Paid | Paid |
| Built for | Developers, Enterprise, E-commerce | E-commerce, Agencies, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2014 | US · 2021 |
| Community votes | 0 | 0 |
| Rating | — | — |
Branch
Branch (Branch Metrics) is a mobile linking and measurement company founded in 2014 in California by Alex Austin, Mike Molinet, Mada Seghete and Dmitri Gaskin. It says more than 100,000 brands use its platform. Its core job: make links open the right screen inside an app across web, email, social, ads and SMS, and measure which campaigns drive installs and in-app actions.
The platform is split into products: Engagement for deep links that survive app installs and handle thousands of platform edge cases, Performance for mobile attribution (multi-touch, SKAdNetwork Conversion Studio, fraud detection, cohort and LTV analytics), Activation for branded short links and QR codes, Banners for web-to-app Journeys, LinkHub link management and data exports. Ivy is Branch's AI product for growth teams. Attribution is sold in Basics, Essentials and Enterprise tiers without public prices; Basics comes with a free trial.
Branch fits consumer apps with heavy web-to-app, email and referral traffic where reliable deep linking matters as much as attribution. Pricing can climb steeply with usage, and its attribution suite is less dominant than AppsFlyer, the market leader for paid user acquisition, or Adjust, which is strong in gaming. Teams using Firebase Dynamic Links need a replacement since Google shut that service down in August 2025.
If you mainly need deep links, ask Branch for an Engagement-only quote; if you need an MMP, run Branch against AppsFlyer and Adjust and compare SKAN modelling and partner coverage with your own ad networks.
Cometly
Cometly is a marketing attribution platform that ties ad clicks to leads, pipeline and revenue, then sends those conversions back to ad platforms. It is run by Comet LLC, a small company founded in 2021 in Newtown, Pennsylvania. Its core job is showing media buyers which campaigns and creatives actually produce revenue.
The product combines a first-party pixel, server-side tracking, multi-touch attribution models, customer journey views and dashboards that join ad spend with CRM and Stripe or Shopify revenue. Its Conversion API sync pushes enriched events back to Meta, Google, TikTok, LinkedIn and others so their algorithms optimize on real outcomes. Pricing is quote-based in two plans: Core for attribution and ad management, and Enterprise, which adds CRM and warehouse sync with Snowflake and BigQuery, an API and MCP access. Plans are tiered by monthly pageviews, and annual billing saves 20 percent.
Cometly suits performance marketers, agencies and info or SaaS businesses spending heavily on Meta and Google who need cleaner data for scaling decisions. There is no free trial and no public price, so small advertisers cannot test cheaply. Hyros targets a similar high-ticket audience with call tracking, Triple Whale is the stronger choice for Shopify brands, and Northbeam leans toward larger DTC brands with media mix modeling.
Instead of a free trial, Cometly sells a paid Professional Onboarding package with a dedicated specialist, arguing attribution needs CRM and ad setup first. Ask for a test against your current reporting before signing an annual plan.