BoomSonar vs Planable

BoomSonar Suite is a web and social media intelligence platform from Tick Tock Boom, an Istanbul-based digital PR and marketing agency. It combines social listening, account management, social CRM, online reputation monitoring and live dashboards, and the company says more than 550 brands and over 100 agencies use it. Its core job is to track what is said about a brand across social networks, news sites, blogs and forums, and help teams respond.

Monitoring covers X, Facebook, Instagram, YouTube, LinkedIn and other networks plus websites, local news, forums and complaint sites, with keyword operators, a BoomScore ranking, unlimited archives and Excel or PowerPoint exports. BoomManager schedules posts and handles comments and DMs, BoomReputation flags fake accounts and negative search results, and Smart Algorithm uses machine learning to tag sentiment and route results. Pricing is quote-based; sister product BoomSocial offers free page analytics.

BoomSonar fits Turkish brands, agencies and PR teams that need deep local news coverage plus services such as crisis reports and market research. The interface feels dated, there is no public pricing or self-serve signup, and it is little known abroad. Sprout Social is a more polished all-rounder, while Sociality.io and Juphy are Turkish alternatives built around a modern unified inbox.

Ask for a demo built on your own keywords and confirm which networks your quote includes. BoomSonar also sells project-based historical data, including the full X archive and web results back to 2009 in selected countries.

Planable is a collaboration and approval platform for social media and marketing content. Its central idea is that teams and clients should review posts exactly as they will appear on each network, comment on them in context and approve them before anything is published, instead of passing screenshots and spreadsheets back and forth.

Posts for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest and Google Business Profile are shown as pixel-perfect previews in calendar, grid, feed and list views. Teammates and clients leave inline comments and suggestions, and approval workflows can be optional, required or multi-level, with clients able to review without a full account. Approved content can be scheduled and published directly. Universal content extends the same process to blog posts, newsletters, ads and other copy. A free plan allows a limited number of posts to try it; Basic and Pro are priced per workspace, with multi-level approvals on Pro, and Enterprise adds custom terms.

Planable suits agencies and brands with approval-heavy or regulated workflows. It is lighter on analytics, social listening and inbox features. Sprout Social and Hootsuite cover engagement and reporting in depth, Metricool combines scheduling with analytics at a lower price, and Buffer is simpler for small teams that do not need formal approvals.