BoomSonar vs Metricool
BoomSonar and Metricool are both analytics tools. BoomSonar is aimed at enterprise and agencies, while Metricool is aimed at small businesses and agencies. Both have a free plan.
Turkish social listening, social CRM and reputation suite for brands
Social analytics and planning for agencies
| Pricing | Paid | Freemium · $25 |
| Starting price | Not published | $25/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Agencies | Small businesses, Agencies |
| Platforms | web | web, ios, android |
| Country | TR | ES · 2015 |
| Rating | — | — |
Choose BoomSonar if
Turkish brands, PR teams and agencies that need local-language listening plus a vendor that also provides analysis services.
- Strong coverage of Turkish news sites, forums and complaint sites
- Listening, publishing, CRM and reputation tools in one suite
- Hands-on services such as crisis reports and market research
Look elsewhere if: Small teams wanting self-serve publishing with transparent pricing (Sprout Social, Sociality.io, Juphy).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
BoomSonar vs Metricool pricing
BoomSonar
- BoomSonar SuiteCustomQuote-based after a demo; modules bundled per project
- BoomSocial$0Free social media analytics for brand pages
- Historical DataCustomProject-based X and web archive access
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
BoomSonar · Key features
- Real-time listening across social networks, news sites, blogs and forums
- Boolean keyword monitoring with BoomScore ranking of key results
- BoomManager for publishing, scheduling, comments and direct messages
- Social CRM with user cards, task assignment and conversation history
- BoomReputation alerts for fake accounts, impostors and negative search results
- Smart Algorithm machine learning for sentiment, tagging and routing
Cons
- No public pricing or self-serve signup
- Interface and website feel dated next to newer tools
- Little presence or integration ecosystem outside Turkey
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
BoomSonar vs Metricool: FAQ
Do BoomSonar and Metricool have a free plan?
Yes, both BoomSonar and Metricool have a free plan; paid plans add more usage and features.
Which is better for small businesses, BoomSonar or Metricool?
Metricool lists small businesses as a core audience, while BoomSonar is aimed more at enterprise and agencies.