Boomi vs Hightouch
Boomi and Hightouch are both data integration & ETL tools aimed at enterprise and small businesses. Both have a free plan.
Boomi
Enterprise iPaaS for integration, APIs, data and AI agents
Hightouch
Reverse ETL and composable CDP
| Pricing | Paid · $99 | Freemium |
| Starting price | $99/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Enterprise, Small businesses, Developers | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2000 | US · 2018 |
| Rating | — | — |
Choose Boomi if
Mid-size and large IT teams that must integrate ERP, CRM, legacy and cloud systems with governance and API management.
- Mature platform with two decades of enterprise integrations
- Handles hybrid cloud and on-premise systems well
- Broad suite: integration, API, MDM, ELT and agents in one vendor
Look elsewhere if: Small teams automating a few SaaS apps without IT support (Zapier, Make, n8n).
Choose Hightouch if
Companies with a warehouse and data team wanting to activate data.
- Warehouse-native, no duplicate data
- Marketer-friendly audience builder
- Broad destinations
Look elsewhere if: Companies without a warehouse (Segment).
Boomi vs Hightouch pricing
Boomi
- Free trial$030 days of core integration, mapping and basic API tools
- Pay-As-You-Go$99/moPlus usage, billed monthly; no contract, card signup
- Integration editionsCustomStandard to Enterprise Plus; annual subscriptions
- API Mgmt, Data Hub, Data IntegrationCustomSold as separate editions; sales quote
Hightouch
- Basic Reverse ETL$0Free tier; up to 2 active syncs, unlimited destinations
- Agentic Marketing PlatformCustomUsage-based; demo required
- Composable CDPCustomUsage-based; unlimited user seats
Boomi · Key features
- Low-code integration designer with mapping and transformation tools
- Runtimes deployable in Boomi's cloud or on your own servers
- B2B/EDI management and managed file transfer
- API Management with gateway, developer portal and API discovery
- Data Hub for master data management with stewardship console
- Data Integration with ELT pipelines and CDC replication
Cons
- Edition pricing is opaque and enterprise connectors cost extra
- Learning curve is steep for non-technical users
- Standard edition lacks test and development environments
Hightouch · Key features
- Reverse ETL to 250+ destinations
- Customer Studio audience builder
- Identity resolution in the warehouse
- Journeys and AI decisioning
- Match booster for ad platforms
- Observability and alerting
Cons
- Requires a mature warehouse
- Pricing scales with usage
- Business features are enterprise-priced
Boomi vs Hightouch: FAQ
Do Boomi and Hightouch have a free plan?
Yes, both Boomi and Hightouch have a free plan; paid plans add more usage and features.