Boomi vs Clay
Boomi and Clay are both data integration & ETL tools. Boomi is aimed at enterprise and small businesses, while Clay is aimed at small businesses and enterprise. Boomi costs less, from $99/mo versus $185/mo for Clay. Both have a free plan.
Enterprise iPaaS for integration, APIs, data and AI agents
Data enrichment and research automation for GTM
| Pricing | Paid · $99 | Freemium · $185 |
| Starting price | $99/mo | $185/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 14 days |
| Built for | Enterprise, Small businesses, Developers | Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2000 | US · 2017 |
| Rating | — | — |
Choose Boomi if
Mid-size and large IT teams that must integrate ERP, CRM, legacy and cloud systems with governance and API management.
- Mature platform with two decades of enterprise integrations
- Handles hybrid cloud and on-premise systems well
- Broad suite: integration, API, MDM, ELT and agents in one vendor
Look elsewhere if: Small teams automating a few SaaS apps without IT support (Zapier, Make, n8n).
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Boomi vs Clay pricing
Boomi
- Free trial$030 days of core integration, mapping and basic API tools
- Pay-As-You-Go$99/moPlus usage, billed monthly; no contract, card signup
- Integration editionsCustomStandard to Enterprise Plus; annual subscriptions
- API Mgmt, Data Hub, Data IntegrationCustomSold as separate editions; sales quote
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Boomi · Key features
- Low-code integration designer with mapping and transformation tools
- Runtimes deployable in Boomi's cloud or on your own servers
- B2B/EDI management and managed file transfer
- API Management with gateway, developer portal and API discovery
- Data Hub for master data management with stewardship console
- Data Integration with ELT pipelines and CDC replication
Cons
- Edition pricing is opaque and enterprise connectors cost extra
- Learning curve is steep for non-technical users
- Standard edition lacks test and development environments
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Boomi vs Clay: FAQ
Which is cheaper, Boomi or Clay?
Boomi starts at $99/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Boomi and Clay have a free plan?
Yes, both Boomi and Clay have a free plan; paid plans add more usage and features.