Boomi vs Census
Boomi and Census are both data integration & ETL tools. Boomi is aimed at enterprise and small businesses, while Census is aimed at enterprise. Both have a free plan.
Boomi
Enterprise iPaaS for integration, APIs, data and AI agents
Census
Operational analytics from the warehouse
| Pricing | Paid · $99 | Freemium |
| Starting price | $99/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | 30 days | 14 days |
| Built for | Enterprise, Small businesses, Developers | Enterprise |
| Platforms | web | web |
| Country | US · 2000 | US · 2018 |
| Rating | — | — |
Choose Boomi if
Mid-size and large IT teams that must integrate ERP, CRM, legacy and cloud systems with governance and API management.
- Mature platform with two decades of enterprise integrations
- Handles hybrid cloud and on-premise systems well
- Broad suite: integration, API, MDM, ELT and agents in one vendor
Look elsewhere if: Small teams automating a few SaaS apps without IT support (Zapier, Make, n8n).
Choose Census if
Data teams activating warehouse data.
- Warehouse-native activation
- Strong reliability
- dbt-friendly
Look elsewhere if: Teams without a warehouse.
Boomi vs Census pricing
Boomi
- Free trial$030 days of core integration, mapping and basic API tools
- Pay-As-You-Go$99/moPlus usage, billed monthly; no contract, card signup
- Integration editionsCustomStandard to Enterprise Plus; annual subscriptions
- API Mgmt, Data Hub, Data IntegrationCustomSold as separate editions; sales quote
Census
- Free$03,500 MAR for activations, 500,000 MAR for connections
- StandardUsage-basedPriced on monthly active rows; unlimited users
- EnterpriseUsage-based1-minute syncs, Audience Hub
- Business CriticalUsage-basedCustomer-managed keys, PCI DSS, private networking
Boomi · Key features
- Low-code integration designer with mapping and transformation tools
- Runtimes deployable in Boomi's cloud or on your own servers
- B2B/EDI management and managed file transfer
- API Management with gateway, developer portal and API discovery
- Data Hub for master data management with stewardship console
- Data Integration with ELT pipelines and CDC replication
Cons
- Edition pricing is opaque and enterprise connectors cost extra
- Learning curve is steep for non-technical users
- Standard edition lacks test and development environments
Census · Key features
- Reverse ETL
- Audience Hub
- Entity resolution
- Observability
- 200+ destinations
- dbt integration
Cons
- Pricing grows
- Requires warehouse
- Overlap with Hightouch
Boomi vs Census: FAQ
Do Boomi and Census have a free plan?
Yes, both Boomi and Census have a free plan; paid plans add more usage and features.
Which is better for small businesses, Boomi or Census?
Boomi lists small businesses as a core audience, while Census is aimed more at enterprise.