BigMarker vs Wistia
BigMarker and Wistia are both webinars & events tools. BigMarker is aimed at enterprise and small businesses, while Wistia is aimed at small businesses and enterprise. Only Wistia has a free plan.
Webinar and virtual, hybrid event platform for B2B marketing teams
Video hosting, webinars and lead capture for marketing teams
| Pricing | Paid | Freemium · $99 |
| Starting price | Not published | $99/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Agencies | Small businesses, Enterprise, Creators |
| Platforms | web, ios, android | web |
| Country | US · 2010 | US · 2006 |
| Rating | — | — |
Choose BigMarker if
B2B marketing teams that run frequent webinars and larger virtual or hybrid events and need CRM-ready engagement data.
- Webinars and large events in a single platform
- Deep CRM and marketing automation sync for B2B teams
- Strong engagement tools that generate useful lead data
Look elsewhere if: Small teams running a few simple webinars on a tight budget (Demio, Livestorm, Zoom Webinars).
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
BigMarker vs Wistia pricing
BigMarker
- BasicCustomWebcast plan; 1 host license, quote only
- ProfessionalCustomWebcast plan; up to 4 host licenses, quote only
- EnterpriseCustomWebcast plan; up to 100 host licenses, quote only
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
BigMarker · Key features
- Browser-based webinars with no download for attendees
- Simulive, automated and evergreen webinar replays
- Polls, Q&A, handouts, offers and breakout rooms
- Virtual, hybrid and in-person event tools with badge printing and check-in
- Media Hubs for on-demand video, learning and resource libraries
- BigMarker AI for derivative content and lead scoring
Cons
- No public pricing; every plan requires a sales quote
- No self-serve free trial
- Many settings make setup slower than simpler tools
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
BigMarker vs Wistia: FAQ
Do BigMarker and Wistia have a free plan?
BigMarker has no free plan. Wistia has a free plan.