BigMarker vs GoTo Webinar
BigMarker and GoTo Webinar are both webinars & events tools. BigMarker is aimed at enterprise and small businesses, while GoTo Webinar is aimed at small businesses and enterprise.
Webinar and virtual, hybrid event platform for B2B marketing teams
Established webinar platform for marketing and training events
| Pricing | Paid | Paid · $62 |
| Starting price | Not published | $62/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Agencies | Small businesses, Enterprise |
| Platforms | web, ios, android | web, windows, macos, ios, android |
| Country | US · 2010 | US |
| Rating | — | — |
Choose BigMarker if
B2B marketing teams that run frequent webinars and larger virtual or hybrid events and need CRM-ready engagement data.
- Webinars and large events in a single platform
- Deep CRM and marketing automation sync for B2B teams
- Strong engagement tools that generate useful lead data
Look elsewhere if: Small teams running a few simple webinars on a tight budget (Demio, Livestorm, Zoom Webinars).
Choose GoTo Webinar if
B2B marketing and training teams that run recurring webinars and need dependable registration, reporting and CRM sync.
- Mature, stable platform with years of enterprise use
- Strong registration and attendance reporting
- Integrations with Salesforce, HubSpot, Marketo and Eloqua
Look elsewhere if: Teams wanting a modern browser-only experience or low-cost automated webinars (Livestorm, Demio, Zoom Events).
BigMarker vs GoTo Webinar pricing
BigMarker
- BasicCustomWebcast plan; 1 host license, quote only
- ProfessionalCustomWebcast plan; up to 4 host licenses, quote only
- EnterpriseCustomWebcast plan; up to 100 host licenses, quote only
GoTo Webinar
- Reach$62/organizer/moBilled annually; 1 organizer, up to 500 participants
- Elevate$103/organizer/moBilled annually; 1,000 participants, cloud recording, AI
- CompleteCustomUp to 3,000 participants, paid events, GoTo Meeting incl.
BigMarker · Key features
- Browser-based webinars with no download for attendees
- Simulive, automated and evergreen webinar replays
- Polls, Q&A, handouts, offers and breakout rooms
- Virtual, hybrid and in-person event tools with badge printing and check-in
- Media Hubs for on-demand video, learning and resource libraries
- BigMarker AI for derivative content and lead scoring
Cons
- No public pricing; every plan requires a sales quote
- No self-serve free trial
- Many settings make setup slower than simpler tools
GoTo Webinar · Key features
- Branded registration pages with custom questions and source tracking
- Automated reminder and follow-up emails
- Polls, handouts, live Q&A and closed captions
- Pre-recorded and simulive webinars that play recordings as live
- Cloud recordings with AI summaries and transcripts on Elevate
- Breakout rooms and custom branding
Cons
- Per-organizer pricing gets expensive for multiple hosts
- Entry plan limited to 500 participants
- Interface feels dated next to Livestorm or Zoom
BigMarker vs GoTo Webinar: FAQ
Do BigMarker and GoTo Webinar have a free plan?
BigMarker has no free plan. GoTo Webinar has no free plan.