BigCommerce vs Sellfy

BigCommerce is a hosted e-commerce platform founded in Sydney in 2009 and now based in Austin, Texas. It is a publicly listed company and, in 2025, its parent company renamed itself Commerce while keeping BigCommerce as the platform brand alongside the product feed service Feedonomics and the visual site builder Makeswift. Its pitch against Shopify is openness: no transaction fees on orders through its embedded payment providers, open APIs and strong headless and B2B capabilities.

The platform includes more out of the box than most rivals: product options and variants, faceted search, customer groups and price lists, multi-currency and multi-storefront management. Core, Growth and Scale plans have fixed monthly prices but cap sales (GMV) per tier and charge a small fee on orders through outside payment providers, so a growing store is moved to a higher plan or to Performance, which adds custom pricing and contract terms. Channel Manager connects listings to Amazon, eBay, Google Shopping and social platforms.

BigCommerce suits mid-market brands, B2B wholesalers and companies building a headless storefront with Next.js or a CMS. Beginners usually find Shopify easier, with a larger theme and app ecosystem, while WooCommerce gives more control to teams that want to self-host. For Turkish merchants, local payment, marketplace and e-fatura integrations are thin, so local platforms such as ikas or T-Soft are often more practical.

Sellfy is an e-commerce platform for creators who sell digital products, subscriptions, physical goods and print-on-demand merchandise from one simple store. Musicians, illustrators, educators, YouTubers and designers use it to sell beats, ebooks, presets, courses and branded merch without building a full online shop.

Store themes and a drag-and-drop customizer create a storefront that can live on its own domain or be embedded on an existing site. Digital files are delivered automatically through secure download links, subscriptions handle recurring payments, and the built-in print-on-demand service produces and ships products such as t-shirts, hoodies and mugs without inventory. Marketing tools include discount codes, upsells, cart abandonment emails and email campaigns. Sellfy charges no transaction fees on its plans; instead each plan has an annual sales cap, so you move up a tier as revenue grows.

Sellfy fits creators who want digital products and merch in one place with minimal setup. Design flexibility is limited, the integration ecosystem is small and the sales caps make costs climb with success. Payhip has a free plan with transaction fees instead of caps, Gumroad offers a marketplace audience, and Shopify is the better choice for larger stores with complex catalogs.