BigCommerce vs Ecwid by Lightspeed

BigCommerce is a hosted e-commerce platform founded in Sydney in 2009 and now based in Austin, Texas. It is a publicly listed company and, in 2025, its parent company renamed itself Commerce while keeping BigCommerce as the platform brand alongside the product feed service Feedonomics and the visual site builder Makeswift. Its pitch against Shopify is openness: no transaction fees on orders through its embedded payment providers, open APIs and strong headless and B2B capabilities.

The platform includes more out of the box than most rivals: product options and variants, faceted search, customer groups and price lists, multi-currency and multi-storefront management. Core, Growth and Scale plans have fixed monthly prices but cap sales (GMV) per tier and charge a small fee on orders through outside payment providers, so a growing store is moved to a higher plan or to Performance, which adds custom pricing and contract terms. Channel Manager connects listings to Amazon, eBay, Google Shopping and social platforms.

BigCommerce suits mid-market brands, B2B wholesalers and companies building a headless storefront with Next.js or a CMS. Beginners usually find Shopify easier, with a larger theme and app ecosystem, while WooCommerce gives more control to teams that want to self-host. For Turkish merchants, local payment, marketplace and e-fatura integrations are thin, so local platforms such as ikas or T-Soft are often more practical.

Ecwid is an e-commerce platform that adds an online store to a website a business already has. Founded in 2009 and acquired by Canadian commerce company Lightspeed in 2021, it works as an embeddable store that can be placed on WordPress, Wix, Squarespace or any HTML site, or published as a standalone Instant Site when there is no website yet.

One catalog syncs across the website, social channels such as Facebook and Instagram, Google Shopping and, on higher plans, marketplaces like Amazon and eBay, with inventory and orders managed from a single dashboard and mobile app. Built-in features include discount coupons, abandoned cart emails, digital products, tax and shipping settings, many payment gateways and POS integrations for in-person sales. Plans are tiered mainly by the number of products and sales channels: a low-cost Starter plan for up to 10 products, then Venture, Business and Unlimited plans that raise product limits and unlock marketplace selling, staff accounts and advanced tools.

Ecwid suits bloggers, creators and small businesses that want to start selling without migrating their site. It is less customizable than a full commerce platform, its app ecosystem is smaller, and stores growing into thousands of products or complex catalogs usually outgrow it. Shopify is the stronger all-in-one choice for brands built around their store, WooCommerce gives WordPress users more control, and Square Online is convenient for businesses already using Square POS.