Awin vs Viral Loops
Awin and Viral Loops are both affiliate & referral programs tools. Awin is aimed at E-commerce and small businesses, while Viral Loops is aimed at small businesses and creators.
Awin
Global affiliate network linking advertisers with 1M+ publishers
Viral Loops
Referral campaigns and viral waitlists
| Pricing | Paid · $49 | Paid · $49 |
| Starting price | $49/mo | $49/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses, Enterprise, Agencies, Creators | Small businesses, Creators |
| Platforms | web | web |
| Country | DE · 2000 | GR · 2016 |
| Rating | — | — |
Choose Awin if
E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
- Very large publisher network across Europe and the Americas
- Low-risk entry plan with the first month free
- Commission rules flexible enough for complex catalogs
Look elsewhere if: SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).
Choose Viral Loops if
Startups and marketers running launch or referral campaigns.
- Ready-made templates
- Great for launches
- Easy to deploy
Look elsewhere if: Ongoing affiliate programs.
Awin vs Viral Loops pricing
Awin
- Access$49/mo+3.5% tracking fee per sale; first month free, 3-month minimum
- AccelerateFrom $99/mo+2.5% tracking fee per sale; APIs, benchmarks, private network
- AdvancedCustomAll features, custom reports and commission rules
Viral Loops
- Start-up$49/mo$35/mo billed annually; 1,000 participants
- Plus$139/mo$99/mo billed annually; 5,000 participants
- Growing$159/moBilled annually; 10,000 participants
- Power$399/mo$279/mo billed annually; 25,000 participants
- EnterpriseCustom25,000+ participants
Awin · Key features
- Directory and marketplace with more than a million publishers
- Partner recommendations and campaign discovery for new programs
- Commission rules by product, category, SKU, coupon or new customer
- Transaction tracking, auto-approval and performance reporting
- Customer journey analysis and industry benchmarks on Accelerate
- Branded private networks for your own invited partners
Cons
- Per-sale tracking fee on top of commission makes costs climb with volume
- Access limits you to three commission groups
- Network approval and partner vetting take time to set up
Viral Loops · Key features
- Prelaunch waitlist template
- Milestone referrals
- Giveaways and sweepstakes
- Newsletter referral programs
- Ambassador programs
- Widgets and integrations
Cons
- Participant limits
- Less customizable
- Pricing per tier
Awin vs Viral Loops: FAQ
Do Awin and Viral Loops have a free plan?
Awin has no free plan. Viral Loops has no free plan, a 14-day free trial.