Awin vs Tolt
Awin and Tolt are both affiliate & referral programs tools. Awin is aimed at E-commerce and small businesses, while Tolt is aimed at small businesses. Awin costs less, from $49/mo versus $69/mo for Tolt.
Global affiliate network linking advertisers with 1M+ publishers
Affiliate software built for SaaS
| Pricing | Paid · $49 | Paid · $69 |
| Starting price | $49/mo | $69/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses, Enterprise, Agencies, Creators | Small businesses |
| Platforms | web | web |
| Country | DE · 2000 | NL · 2022 |
| Rating | — | — |
Choose Awin if
E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
- Very large publisher network across Europe and the Americas
- Low-risk entry plan with the first month free
- Commission rules flexible enough for complex catalogs
Look elsewhere if: SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).
Choose Tolt if
SaaS companies starting affiliate programs.
- Modern UI
- Supports Paddle and Chargebee
- Fair pricing
Look elsewhere if: Enterprise partner ecosystems (PartnerStack).
Awin vs Tolt pricing
Awin
- Access$49/mo+3.5% tracking fee per sale; first month free, 3-month minimum
- AccelerateFrom $99/mo+2.5% tracking fee per sale; APIs, benchmarks, private network
- AdvancedCustomAll features, custom reports and commission rules
Tolt
- Basic$69/moUp to $10,000/mo affiliate revenue, manual payouts
- Growth$99/moUp to $20,000/mo affiliate revenue, auto payouts
- Pro$199/moUp to $50,000/mo affiliate revenue
- EnterpriseCustomOver $50,000/mo, Slack channel, no branding
Awin · Key features
- Directory and marketplace with more than a million publishers
- Partner recommendations and campaign discovery for new programs
- Commission rules by product, category, SKU, coupon or new customer
- Transaction tracking, auto-approval and performance reporting
- Customer journey analysis and industry benchmarks on Accelerate
- Branded private networks for your own invited partners
Cons
- Per-sale tracking fee on top of commission makes costs climb with volume
- Access limits you to three commission groups
- Network approval and partner vetting take time to set up
Tolt · Key features
- Stripe, Paddle, Chargebee integrations
- Recurring commission tracking
- Branded affiliate portal
- Automated payouts
- Multiple programs
- Coupon and link tracking
Cons
- Revenue caps per tier
- Younger product
- Fewer marketing features
Awin vs Tolt: FAQ
Which is cheaper, Awin or Tolt?
Awin starts at $49/mo and Tolt at $69/mo. Both prices are checked on the vendors' own pricing pages.
Do Awin and Tolt have a free plan?
Awin has no free plan. Tolt has no free plan, a 14-day free trial.