Ashby vs Sertifier

Ashby is an all-in-one recruiting platform from a San Francisco startup founded in 2018. It combines an applicant tracking system, a candidate CRM with sourcing, automated interview scheduling and a recruiting analytics engine in a single product. Fast-growing technology companies adopted it because it removed the need for separate tools for scheduling (such as GoodTime), sourcing outreach (such as Gem) and reporting.

Hiring teams get structured pipelines with scorecards, approvals for jobs and offers, email sequences to passive candidates, self-scheduling and panel coordination across interviewer calendars, and AI-assisted application review and interview notes. Analytics are the main differentiator: recruiting ops teams can build custom reports on funnel conversion, time to hire, source quality and interviewer load without exporting data. Pricing scales with company size: the Foundations plan for companies up to 100 employees starts at $400 a month, larger tiers are quoted, and advanced analytics, scheduling and CRM capabilities sit in higher tiers.

Ashby fits companies where hiring is continuous and a dedicated recruiting team exists. Configuration takes effort, and the price is hard to justify for a business hiring a handful of roles a year, where Workable, Homerun or Teamtailor are simpler. Against Greenhouse, Ashby offers stronger built-in analytics and scheduling, while Greenhouse has the larger integration marketplace and a longer enterprise track record. Lever is the other common comparison, with similar ATS plus CRM scope but slower recent innovation.

Sertifier is a digital credentialing platform founded in Istanbul that lets organizations design, issue and verify digital certificates and badges. It serves training companies, universities, event organizers, associations and HR teams that want to replace PDF or paper certificates with verifiable, shareable credentials.

Issuers design certificates and Open Badges in a drag-and-drop editor or from templates, then send them by email individually or in bulk from spreadsheets. Each recipient gets a personal credential page that third parties can verify, and can add the credential to their LinkedIn profile with one click or share it on social media. Credentials can carry metadata such as skills, expiry dates and evidence, and recipients collect them in a wallet. Analytics show how often credentials are viewed and shared, which turns certificates into a marketing channel that brings traffic back to the issuer. Integrations with learning management systems, event platforms and tools such as Zapier, plus an API, automate issuance after course completion or event attendance.

Sertifier fits course creators, training providers and event organizers in Turkey and abroad who issue anywhere from dozens to thousands of credentials and want them verifiable. It competes with Accredible and Credly, which are more established with large enterprise and certification bodies, and with Certifier and Virtualbadge for simpler needs, generally at more accessible pricing than the enterprise leaders.