Ashby vs Gusto
Ashby and Gusto are both HR & recruiting tools. Ashby is aimed at small businesses and enterprise, while Gusto is aimed at small businesses. Gusto costs less, from $35/mo versus $400/mo for Ashby.
| Pricing | Paid · $400 | Paid · $35 |
| Starting price | $400/mo | $35/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Small businesses |
| Platforms | web | web, ios, android |
| Country | US · 2018 | US · 2011 |
| Rating | — | — |
Choose Ashby if
High-growth companies with dedicated recruiting teams.
- Replaces several recruiting tools
- Best analytics in the category
- Modern, fast UI
Look elsewhere if: Small businesses hiring a few roles a year (Homerun, Workable).
Choose Gusto if
US small businesses up to about 100 employees.
- Very easy payroll for small teams
- Benefits administration included
- Friendly UX and good support
Look elsewhere if: Non-US employers or companies needing deep HRIS/IT (Rippling).
Ashby vs Gusto pricing
Ashby
- All-In-One Foundations$400/moUp to 100 employees; 10% off annual commitment
- All-In-One PlusCustom101-1,000 employees; up to 5 brands
- All-In-One EnterpriseCustom1,000+ employees; unlimited brands
- Ashby AnalyticsCustomUsage-based; for an existing ATS
Gusto
- Simple$49/mo+ $6/person; single-state payroll
- Plus$80/mo+ $12/person; multi-state payroll, time and PTO
- Premium$180/mo+ $22/person; HR experts, compliance, priority support
- Contractor Only$35/mo+ $6/contractor; base fee sometimes waived as promo
Ashby · Key features
- Applicant tracking with structured hiring
- Candidate CRM, sourcing and outreach
- Automated interview scheduling
- Advanced recruiting analytics and dashboards
- AI-assisted application review and notes
- Offer management and approvals
Cons
- Pricier than basic ATSs
- Configuration takes time
- Overkill for occasional hiring
Gusto · Key features
- Full-service US payroll with tax filings
- Health benefits, 401(k) and workers' comp
- Onboarding with offer letters and e-signature
- Time tracking, PTO and scheduling
- Contractor payments in 120+ countries
- Compliance alerts and HR resources
Cons
- US employees only
- Costs rise with headcount
- Limited HR depth for larger companies
Ashby vs Gusto: FAQ
Which is cheaper, Ashby or Gusto?
Gusto starts at $35/mo and Ashby at $400/mo. Both prices are checked on the vendors' own pricing pages.
Do Ashby and Gusto have a free plan?
Ashby has no free plan. Gusto has no free plan.