Ashby vs Enocta

Ashby is an all-in-one recruiting platform from a San Francisco startup founded in 2018. It combines an applicant tracking system, a candidate CRM with sourcing, automated interview scheduling and a recruiting analytics engine in a single product. Fast-growing technology companies adopted it because it removed the need for separate tools for scheduling (such as GoodTime), sourcing outreach (such as Gem) and reporting.

Hiring teams get structured pipelines with scorecards, approvals for jobs and offers, email sequences to passive candidates, self-scheduling and panel coordination across interviewer calendars, and AI-assisted application review and interview notes. Analytics are the main differentiator: recruiting ops teams can build custom reports on funnel conversion, time to hire, source quality and interviewer load without exporting data. Pricing scales with company size: the Foundations plan for companies up to 100 employees starts at $400 a month, larger tiers are quoted, and advanced analytics, scheduling and CRM capabilities sit in higher tiers.

Ashby fits companies where hiring is continuous and a dedicated recruiting team exists. Configuration takes effort, and the price is hard to justify for a business hiring a handful of roles a year, where Workable, Homerun or Teamtailor are simpler. Against Greenhouse, Ashby offers stronger built-in analytics and scheduling, while Greenhouse has the larger integration marketplace and a longer enterprise track record. Lever is the other common comparison, with similar ATS plus CRM scope but slower recent innovation.

Enocta is an Istanbul-based corporate learning company founded in 1999, with offices in Istanbul and Ankara. It reports about 550 corporate customers and more than 3 million active users, with names such as Petrol Ofisi, İGA, Getir, Boyner, Limak Cement and Nurol Holding. Turkish private equity firm Turkven invested in 2024, and in July 2026 Enocta joined Aquila, a Canadian investor in vertical software, through a majority stake deal. Its core job is to run employee training end to end: planning, delivery, content and measurement.

The Enocta Platform LMS manages digital and classroom training in one place, with AI-supported tools and personalised guidance, analytics and reporting, mobile access, gamification and social learning spaces. Enocta Katalog is a subscription library of 9,000+ items and 900+ digital trainings from 70+ partners; Enocta was also Coursera's first corporate channel partner in Turkey. Newer AI products include Personas for voice role-play practice, Podcast Studio that turns documents into dialogue podcasts, and Slide Studio for generating presentations and videos. The Udepa line adds competency assessment, performance management and mentoring. Pricing is quote-based.

Enocta fits mid-sized and large Turkish organisations that want local support, Turkish content and KVKK-aligned processing in one vendor. Docebo has a broader global ecosystem and TalentLMS is cheaper and self-serve for smaller teams.

Buying tip: ask which modules are bundled, since LMS, Katalog content and Udepa are sold separately, and confirm SCORM and HR system integration in the demo.