Arcade vs Tella

Arcade is an interactive demo and product video platform from Arcade Software, founded in early 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang. Its seed round was led by Upfront Ventures with Sequoia and Bond. The original job is simple: record clicks in your product with a browser extension and turn them into a clickable, embeddable walkthrough that prospects can try on a website, blog or social post before signing up.

Today Arcade sells two product lines. Interactive demos add branching, hotspots, AI voiceovers, AI translations, lead forms, CTAs, MP4 and GIF export and engagement insights. AI video builds editable launch videos, changelogs, tutorials and talking-head clips from your product and brand, and can be requested from Claude or ChatGPT through the Arcade MCP. Demo plans run Free, Growth (per seat) and Enterprise; AI video has a separate Free and credit-based Pro plan.

Arcade suits product marketers, sales engineers and growth teams at product-led SaaS companies who want demos live in hours. It is not an in-app onboarding tool like Userflow or Stonly, and async screen recording for internal updates is cheaper in Loom. Custom domains, SSO and the native Salesforce integration sit on Enterprise only.

Buying tip: demo subscriptions do not include AI video credits, and monthly credits do not roll over. Arcade says more than 37,000 teams use it, with logos such as Atlassian, Zapier, Retool and Carta, so check which product line you actually need before buying both.

Tella is a screen recording tool for making polished product demos, tutorials and presentations without a video editor. It records the screen and camera together, then applies layouts, backgrounds, automatic zooms on clicks and smooth transitions, so the result looks produced rather than captured. Founders, product marketers, educators and creators are its core users.

Recording happens in clips: each segment can be retaken, trimmed or reordered on its own, which removes the pressure of getting a long take right. Layout presets switch between full screen, side-by-side and camera-only views, and captions and transcripts are generated automatically. Videos are shared by link with viewer analytics, embedded on websites and docs, or exported in up to 4K for YouTube and social channels. Serious use requires a paid, per-user plan after a trial: Pro covers unlimited videos, 4K export and AI editing credits, and Premium adds a custom domain, Tella branding removal and more advanced analytics.

Tella fits anyone publishing screen videos that represent a product or brand, from launch videos to help center tutorials and course lessons. It is less suited to quick internal updates, where Loom is faster and more widely known, and to complex editing, where Descript or a full video editor gives more control. Screen Studio is the closest competitor on Mac for attractive zooms and motion, while Arcade and Supademo create interactive click-through demos instead of video.