Arcade vs Supademo

Arcade is an interactive demo and product video platform from Arcade Software, founded in early 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang. Its seed round was led by Upfront Ventures with Sequoia and Bond. The original job is simple: record clicks in your product with a browser extension and turn them into a clickable, embeddable walkthrough that prospects can try on a website, blog or social post before signing up.

Today Arcade sells two product lines. Interactive demos add branching, hotspots, AI voiceovers, AI translations, lead forms, CTAs, MP4 and GIF export and engagement insights. AI video builds editable launch videos, changelogs, tutorials and talking-head clips from your product and brand, and can be requested from Claude or ChatGPT through the Arcade MCP. Demo plans run Free, Growth (per seat) and Enterprise; AI video has a separate Free and credit-based Pro plan.

Arcade suits product marketers, sales engineers and growth teams at product-led SaaS companies who want demos live in hours. It is not an in-app onboarding tool like Userflow or Stonly, and async screen recording for internal updates is cheaper in Loom. Custom domains, SSO and the native Salesforce integration sit on Enterprise only.

Buying tip: demo subscriptions do not include AI video credits, and monthly credits do not roll over. Arcade says more than 37,000 teams use it, with logos such as Atlassian, Zapier, Retool and Carta, so check which product line you actually need before buying both.

Supademo is an interactive demo platform founded in 2023 by Joseph Lee (CEO) and Koushik Marka (CTO), headquartered in New York with staff across the US, Canada, South Korea, India and Armenia. It says more than 200,000 professionals at 3,000+ paying organizations use it, including Siemens, HPE, DHL and Khan Academy. Its core job is to turn product workflows into clickable, guided demos that prospects and new users can explore without a live call.

You capture a flow with the Chrome extension, Mac or Windows apps, or as an editable HTML clone, then add hotspots, branching, variables, AI voiceover and translation. Demos are shared as links, embeds, videos or PDFs, and engagement syncs to HubSpot and Salesforce with Slack alerts. Higher tiers add HTML text and data editing, sandbox demos, AI voice cloning and a Route Hub, while AI Demo Agents that answer buyer questions are a usage-based add-on. A Free plan includes five guided demos; paid plans are priced per creator or as bundles, with unlimited viewers on every plan.

Supademo suits B2B SaaS marketing, sales and customer education teams that want demos live in hours, not weeks. Navattic and Storylane are close rivals in interactive demos, while Appcues, Userflow and Stonly focus on in-app onboarding inside your own product and Loom on recorded video.

Buying tip: the screenshot-based Scale plan at $38 per creator billed annually covers most marketing demos; move to Business only if you need HTML captures where prospects can see editable, personalized data.