Arcade vs Runway
Arcade and Runway are both video & screen recording tools. Arcade is aimed at small businesses and enterprise, while Runway is aimed at creators and agencies. Runway costs less, from $15/mo versus $50/mo for Arcade. Both have a free plan.
Interactive product demos and AI product videos for SaaS marketers
AI video generation and editing suite
| Pricing | Freemium · $50 | Freemium · $15 |
| Starting price | $50/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | Creators, Agencies |
| Platforms | web | web |
| Country | US · 2021 | US · 2018 |
| Rating | — | — |
Choose Arcade if
Product marketing and growth teams at product-led SaaS companies that want interactive demos and product videos live quickly.
- Very fast to build a polished demo, often in minutes
- Free plan with unlimited views for one published demo
- Embeds cleanly in websites, docs, help centers and Notion pages
Look elsewhere if: Teams that need in-app onboarding checklists and tooltips (Userflow, Stonly) or simple async screen recording (Loom).
Choose Runway if
Creative professionals and agencies producing AI-assisted video.
- Professional-grade generation quality
- Broad editing toolset
- Consistency controls for storytelling
Look elsewhere if: Simple talking-head videos (HeyGen, Synthesia).
Arcade vs Runway pricing
Arcade
- Free$01 published demo, unlimited views, Arcade branding
- Growth (demos)$50/seat/mo$42.50 billed annually; unlimited demos, up to 10 users
- Pro (AI video)$59/mo$49 billed annually; 1,000 credits/mo, 4K, 10 seats
- EnterpriseCustomCustom domain, SSO, native Salesforce, audience reveal
Runway
- Free$0125 one-time credits, 5 GB storage
- Standard$15/user/mo$12 billed annually; 625 credits/mo, no watermark
- Pro$35/user/mo$28 billed annually; 2,250 credits/mo, voice clone
- Max$95/user/mo$76 billed annually; 9,500 credits/mo
Arcade · Key features
- Chrome extension that captures clicks, screen and camera with smart zooms
- Clickable demos with hotspots, branching paths and chapters
- AI voiceovers and AI translations of demos into other languages
- Lead forms and CTAs inside demos, plus custom landing pages
- MP4 and GIF export for social posts and documentation
- AI video generator for launch videos, changelogs and tutorials
Cons
- Demos and AI video are billed as separate subscriptions
- Custom domain, SSO and native Salesforce require Enterprise
- Screenshot-based demos are less realistic than full HTML sandboxes
Runway · Key features
- Text and image to video with Gen-4
- Character and scene consistency with References
- Act-One performance capture
- Video editing with prompts (Aleph)
- Green screen, inpainting, motion tracking
- Upscaling and audio tools
Cons
- Credits deplete quickly
- Generation length limits
- Learning curve for best results
Arcade vs Runway: FAQ
Which is cheaper, Arcade or Runway?
Runway starts at $15/mo and Arcade at $50/mo. Both prices are checked on the vendors' own pricing pages.
Do Arcade and Runway have a free plan?
Yes, both Arcade and Runway have a free plan; paid plans add more usage and features.
Which is better for small businesses, Arcade or Runway?
Arcade lists small businesses as a core audience, while Runway is aimed more at creators and agencies.