Arcade vs HeyGen
Arcade and HeyGen are both video & screen recording tools. Arcade is aimed at small businesses and enterprise, while HeyGen is aimed at creators and small businesses. HeyGen costs less, from $29/mo versus $50/mo for Arcade. Both have a free plan.
Interactive product demos and AI product videos for SaaS marketers
AI avatars and video translation
| Pricing | Freemium · $50 | Freemium · $29 |
| Starting price | $50/mo | $29/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | Creators, Small businesses |
| Platforms | web | web |
| Country | US · 2021 | US · 2020 |
| Rating | — | — |
Choose Arcade if
Product marketing and growth teams at product-led SaaS companies that want interactive demos and product videos live quickly.
- Very fast to build a polished demo, often in minutes
- Free plan with unlimited views for one published demo
- Embeds cleanly in websites, docs, help centers and Notion pages
Look elsewhere if: Teams that need in-app onboarding checklists and tooltips (Userflow, Stonly) or simple async screen recording (Loom).
Choose HeyGen if
Marketing and sales teams producing presenter-style and localized video.
- Realistic avatars and translation
- Fast video production
- Strong localization
Look elsewhere if: Cinematic or creative video (Runway).
Arcade vs HeyGen pricing
Arcade
- Free$01 published demo, unlimited views, Arcade branding
- Growth (demos)$50/seat/mo$42.50 billed annually; unlimited demos, up to 10 users
- Pro (AI video)$59/mo$49 billed annually; 1,000 credits/mo, 4K, 10 seats
- EnterpriseCustomCustom domain, SSO, native Salesforce, audience reveal
HeyGen
- Free$03 videos/mo, up to 1 min each
- Creator$29/mo$24/mo billed annually; 600 credits, 1080p, 30-min videos
- Pro$49/mo1,000 credits/mo, 4K export; scales to 100k credits
- Business$149/mo+$20/seat/mo; 1,500 credits, 60-min videos
- EnterpriseCustomSCIM, invoice billing, no video length cap
Arcade · Key features
- Chrome extension that captures clicks, screen and camera with smart zooms
- Clickable demos with hotspots, branching paths and chapters
- AI voiceovers and AI translations of demos into other languages
- Lead forms and CTAs inside demos, plus custom landing pages
- MP4 and GIF export for social posts and documentation
- AI video generator for launch videos, changelogs and tutorials
Cons
- Demos and AI video are billed as separate subscriptions
- Custom domain, SSO and native Salesforce require Enterprise
- Screenshot-based demos are less realistic than full HTML sandboxes
HeyGen · Key features
- AI avatars and digital twins
- Script to video with templates
- Video translation with lip sync
- Personalized video at scale via API
- Interactive streaming avatars
- Brand kit and collaboration
Cons
- Uncanny moments in some outputs
- Credits and length limits
- Ethical considerations for digital twins
Arcade vs HeyGen: FAQ
Which is cheaper, Arcade or HeyGen?
HeyGen starts at $29/mo and Arcade at $50/mo. Both prices are checked on the vendors' own pricing pages.
Do Arcade and HeyGen have a free plan?
Yes, both Arcade and HeyGen have a free plan; paid plans add more usage and features.