Arcade vs Frigade

Arcade is an interactive demo and product video platform from Arcade Software, founded in early 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang. Its seed round was led by Upfront Ventures with Sequoia and Bond. The original job is simple: record clicks in your product with a browser extension and turn them into a clickable, embeddable walkthrough that prospects can try on a website, blog or social post before signing up.

Today Arcade sells two product lines. Interactive demos add branching, hotspots, AI voiceovers, AI translations, lead forms, CTAs, MP4 and GIF export and engagement insights. AI video builds editable launch videos, changelogs, tutorials and talking-head clips from your product and brand, and can be requested from Claude or ChatGPT through the Arcade MCP. Demo plans run Free, Growth (per seat) and Enterprise; AI video has a separate Free and credit-based Pro plan.

Arcade suits product marketers, sales engineers and growth teams at product-led SaaS companies who want demos live in hours. It is not an in-app onboarding tool like Userflow or Stonly, and async screen recording for internal updates is cheaper in Loom. Custom domains, SSO and the native Salesforce integration sit on Enterprise only.

Buying tip: demo subscriptions do not include AI video credits, and monthly credits do not roll over. Arcade says more than 37,000 teams use it, with logos such as Atlassian, Zapier, Retool and Carta, so check which product line you actually need before buying both.

Frigade is a developer-first platform for building in-app onboarding and user engagement experiences. Instead of injecting an overlay script that sits on top of your interface, as traditional digital adoption tools do, Frigade provides a React SDK and components (checklists, product tours, announcements, banners, forms and surveys) that render inside your application and inherit your design system, so onboarding looks native rather than bolted on.

Engineers place components in the codebase once, and product or growth teams then manage content, targeting and sequencing from the Frigade dashboard without new deployments. Flows can be targeted by user properties, events and lifecycle stage, chained together into collections, and measured with completion analytics. A headless mode and APIs let teams build fully custom UI while still using Frigade for state, targeting and tracking, and events can be sent to the analytics stack the team already uses. Frigade no longer lists a free tier: the Growth plan starts at $1,000 a month and Enterprise pricing is quoted.

Frigade suits product-led SaaS companies with React front ends and engineers willing to own the integration, especially those who dislike how overlay-based tours look and break. It is not designed for teams that want marketers to build tours visually on any page without code; Appcues, Userpilot and Pendo serve that no-code use case, with Pendo adding product analytics at enterprise scale.