Araç Endeks vs Matomo

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Matomo, known as Piwik until 2018, is the longest-running open-source alternative to Google Analytics. Started in 2007 and developed by the New Zealand-based company InnoCraft, it is used by governments, universities, healthcare organizations and privacy-conscious companies that want full ownership of their analytics data.

Matomo provides full web analytics: visitors, acquisition channels, campaigns, goals, ecommerce tracking, custom dimensions, segments and custom reports. Premium features add heatmaps, session recordings, funnels, form analytics, A/B testing, media analytics and user flows, and a built-in tag manager handles tracking code. It can be configured for cookieless tracking, IP anonymization and consent management to support GDPR and similar regulations. The on-premise edition is free under the GPL with paid premium plugins; Matomo Cloud is priced by monthly hits and includes many premium features. The interface is available in dozens of languages.

Matomo is the right choice when you need Google Analytics-level depth with data kept on your own servers or in the EU. The interface feels dated compared with Plausible or Fathom, self-hosting at high traffic requires database tuning, and premium plugins add cost on-premise. Plausible, Fathom and Umami are simpler and lighter for marketing sites, while Piwik PRO, a separate company that grew from the same roots, targets enterprises with a stronger consent and CDP offering.

For most small sites Matomo is more than necessary; for regulated organizations it is often the default.