Araç Endeks vs Fathom Analytics

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Fathom Analytics is a privacy-focused website analytics service founded in Canada by Jack Ellis and Paul Jarvis and run as a bootstrapped company. It is designed as a simpler alternative to Google Analytics: one dashboard shows visitors, pageviews, top pages, referrers, countries, devices and campaigns, without cookies or personal data, so most sites can use it without a consent banner.

Fathom tracks events and goals, UTM campaigns and filters, sends email reports and connects to Google Search Console. Data from EU visitors is processed on EU-isolated infrastructure, and the company has published legal reviews of its approach to GDPR and similar laws. Every plan includes at least 50 sites, with extra packs of 50 sites available, and pricing rises with monthly pageviews, starting at 15 dollars for up to 100,000. There is a 7-day trial rather than a permanent free plan.

Fathom fits agencies and businesses that run many websites and want compliant, low-maintenance analytics that clients can read at a glance. It does not offer funnels, retention or user-level product analytics, and its segmentation is lighter than larger tools. Plausible is the closest competitor, with an open-source code base and funnels; Simple Analytics is a Dutch alternative with a strict privacy stance; PostHog or Mixpanel are better choices when you need product analytics rather than website traffic reporting.