AppsFlyer vs Triple Whale
AppsFlyer and Triple Whale are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Triple Whale is aimed at E-commerce. Both have a free plan.
Mobile attribution and marketing measurement for app teams
E-commerce attribution and profit analytics
| Pricing | Freemium | Freemium · $219 |
| Starting price | Not published | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | E-commerce |
| Platforms | web | web, ios, android |
| Country | US · 2011 | US · 2021 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Triple Whale if
Shopify DTC brands spending on paid social.
- Built for Shopify DTC
- Unified view across channels
- Creative insights
Look elsewhere if: Non-Shopify or B2B businesses.
AppsFlyer vs Triple Whale pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Triple Whale
- Free$0No commitment
- Foundationfrom $219/moStores under $250K annual GMV; 12-month term
- Automatefrom $749/moStores under $250K annual GMV; 12-month term
- EnterpriseCustomQuote
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Triple Whale · Key features
- Real-time profit and ROAS dashboards
- First-party pixel attribution
- Creative performance analytics
- LTV and cohort analysis
- Moby AI agents
- Mobile app
Cons
- Pricing scales with GMV
- Attribution still modeled
- Shopify-centric
AppsFlyer vs Triple Whale: FAQ
Do AppsFlyer and Triple Whale have a free plan?
Yes, both AppsFlyer and Triple Whale have a free plan; paid plans add more usage and features.
Which is better for small businesses, AppsFlyer or Triple Whale?
AppsFlyer lists small businesses as a core audience, while Triple Whale is aimed more at E-commerce.