AppsFlyer vs Singular
AppsFlyer and Singular are both Ad management & attribution tools. Here is how they compare on pricing, audience, platforms and community votes.
Mobile attribution and marketing measurement for app teams
Mobile and web attribution joined with ad cost data for true ROI
| Pricing | Freemium | Freemium |
| Built for | Enterprise, Small businesses, Developers, Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | US · 2011 | US · 2014 |
| Community votes | 0 | 0 |
| Rating | — | — |
AppsFlyer
AppsFlyer is a mobile measurement partner (MMP): it tells app marketers which ad network, campaign and creative produced each install, signup or purchase. The company was founded in Israel in 2011 by Oren Kaniel and Reshef Mann, is headquartered in San Francisco and runs its main R&D center in Herzliya. Ad networks widely accept it as the neutral referee for paid installs.
Beyond last-touch attribution, the platform covers SKAdNetwork measurement for iOS, OneLink deep links, Protect360 fraud protection, incrementality testing, cost aggregation, creative analytics, Audiences for segment syncing and Data Locker for raw data export to your warehouse. Packaging is simple at the low end: Zero is free for owned media, Growth is pay as you go per attributed conversion, and Enterprise bundles the premium suites under a custom contract.
AppsFlyer fits app businesses that spend real money on user acquisition across several networks. It is heavy for a web-only store, where Triple Whale or Northbeam model ad spend for Shopify brands more directly, and it is not a product analytics tool like Firebase or a CDP like Segment. Its closest rivals are Adjust, Branch and Singular, which differ mainly in pricing and deep-linking strength.
In July 2025 AppsFlyer launched an MCP server that lets Claude and other LLM tools query attribution data in plain language, and it has since grown into an Agentic AI Suite with Agent Hub and an AI assistant. Organic installs are not billed, so only attributed paid conversions drive the Growth bill.
Singular
Singular is a marketing analytics and attribution platform based in San Francisco. It was founded in 2014 by three former executives of the Tel Aviv startup Onavo and raised a $30 million Series B in 2018; its investors include Norwest Venture Partners and General Catalyst. Its core job is to tell app and game marketers which campaigns actually pay back, by joining attribution data (who installed or converted from which ad) with cost data pulled from ad networks.
The platform covers mobile attribution, SKAdNetwork, web, cross-device, CTV and PC or console attribution, deep linking, fraud prevention, ad monetization reporting and Creative IQ for creative-level analysis. Its cost aggregation side pulls spend from 1,200+ sources, and marketing ETL pushes clean data into a warehouse. Pricing is usage-based: a free tier up to 15,000 paid conversions, a Growth tier at $0.05 per conversion, and custom Enterprise contracts.
Singular fits mobile-first companies with real ad budgets across several networks that care about ROAS, not just install counts. It is less useful for web-only businesses with small budgets, and its depth means a learning curve. AppsFlyer has the largest partner ecosystem and is the default for many big advertisers, while Adjust (part of AppLovin) is a common choice for gaming. Singular's distinguishing strength is how well cost and revenue data are reconciled.
Recent development: in September 2026 Singular announced audience syncing into ChatGPT Ads, extending its activation features to OpenAI's ad platform.