AppsFlyer vs Notch Metrics
AppsFlyer and Notch Metrics are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Notch Metrics is aimed at small businesses and developers. Only AppsFlyer has a free plan.
Mobile attribution and marketing measurement for app teams
Revenue, MRR and subscriber counts in your MacBook notch
| Pricing | Freemium | Paid · $9 |
| Starting price | Not published | $9/mo |
| Free plan | Yes | No |
| Free trial | — | 7 days |
| Built for | Enterprise, Small businesses, Developers, Agencies | Small businesses, Developers, Creators, E-commerce |
| Platforms | web | macos |
| Country | US · 2011 | — |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Notch Metrics if
Solo founders and small teams on Apple silicon Macs who want their revenue and growth numbers one glance away.
- Keeps key numbers in view without opening a browser tab
- Native Swift app with no Dock icon, window or menu bar clutter
- Covers payment, product analytics, traffic and AI spend in one place
Look elsewhere if: Teams that need subscription analytics, cohorts or shared dashboards (ChartMogul, Klipfolio).
AppsFlyer vs Notch Metrics pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Notch Metrics
- Monthly$9/moAll live connectors, custom metrics over MCP, cancel anytime
- Yearly$49/yrSame features, billed once; about 55% off monthly billing
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Notch Metrics · Key features
- Revenue, MRR and subscriber widgets that expand when you hover the notch
- 16 live sources including Stripe, Paddle, Polar, RevenueCat and Shopify
- Widgets in four sizes that can be dragged and resized in the notch
- Recent-payments feed showing plan and amount beside headline numbers
- Custom metrics written by Claude Code or another agent over MCP
- Provider keys encrypted server-side so the Mac never holds them
Cons
- No free tier; widgets stop updating when the trial ends
- Only for Apple silicon Macs on macOS 14 or later
- Several connectors are still marked beta
AppsFlyer vs Notch Metrics: FAQ
Do AppsFlyer and Notch Metrics have a free plan?
AppsFlyer has a free plan. Notch Metrics has no free plan, a 7-day free trial.