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AppsFlyer vs MRRaudit

AppsFlyer and MRRaudit are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while MRRaudit is aimed at small businesses and enterprise. Both have a free plan.

AppsFlyer

Mobile attribution and marketing measurement for app teams

MRRaudit

Free audit that explains why Stripe and ChartMogul MRR differ

PricingFreemiumFree
Starting priceNot publishedNot published
Free planYesYes
Free trial——
Built forEnterprise, Small businesses, Developers, AgenciesSmall businesses, Enterprise
Platformswebweb
CountryUS · 2011DE
Rating——

Choose AppsFlyer if

App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.

  • Industry-standard MMP that nearly every ad network already integrates with
  • Free tier and pay-per-conversion Growth plan lower the entry cost
  • Organic installs are not counted toward billable conversions

Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).

Choose MRRaudit if

Stripe-billed SaaS companies that need to explain and defend their MRR or ARR figure, with or without ChartMogul.

  • Completely free, confirmed by the ChartMogul team at launch
  • Built by the ChartMogul team, which has worked on SaaS metrics since 2014
  • Works without a ChartMogul account

Look elsewhere if: Teams on other billing systems or anyone who wants ongoing revenue dashboards (Baremetrics, ChartMogul).

AppsFlyer vs MRRaudit pricing

AppsFlyer

  • Zero$0Owned media only; 12K free conversions in year one
  • Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
  • EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales

MRRaudit

  • Free$0Full MRR audit, read-only Stripe access, no ChartMogul account needed

AppsFlyer · Key features

  • Install and in-app event attribution across thousands of ad networks
  • SKAdNetwork (SKAN) measurement and conversion value management for iOS
  • OneLink deep links that route users to the right in-app screen
  • Protect360 fraud detection for install hijacking, bots and click flooding
  • Incrementality testing to prove real lift from user acquisition
  • Data Locker raw data export to BigQuery, Snowflake and S3

Cons

  • Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
  • Enterprise pricing is quote-only and grows with conversion volume
  • Dashboard and data model have a steep learning curve

MRRaudit · Key features

  • Customer-by-customer comparison of Stripe MRR and ChartMogul MRR
  • Stripe-only audit with a temporary ChartMogul account deleted after about 7 days
  • Custom MRR rules for refunds, discounts, failed payments and usage revenue
  • Discrepancies grouped as missing in Stripe, missing in ChartMogul, MRR or status mismatch
  • Plain-language cause for each difference, such as voided invoices or recurring discounts
  • Every row linked to the customer, invoices and subscription events behind it

Cons

  • Only Stripe is supported as a billing source for now
  • A one-off diagnostic, not a dashboard for ongoing metrics
  • Stripe data is processed through ChartMogul's platform when you have no account

AppsFlyer vs MRRaudit: FAQ

Do AppsFlyer and MRRaudit have a free plan?

Yes, both AppsFlyer and MRRaudit have a free plan; paid plans add more usage and features.

Not sure yet?