AppsFlyer vs Google Analytics
AppsFlyer and Google Analytics are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Google Analytics is aimed at small businesses and enterprise. Both have a free plan.
Mobile attribution and marketing measurement for app teams
Google's free web and app analytics
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | Small businesses, Enterprise, Agencies |
| Platforms | web | web |
| Country | US · 2011 | US · 2005 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Google Analytics if
Businesses running paid acquisition on Google or needing warehouse-level event data for free.
- Free with enormous capability
- Unmatched integration with Google Ads and Search Console
- BigQuery export enables custom analysis
Look elsewhere if: Small content or SaaS sites wanting simple, compliant traffic numbers.
AppsFlyer vs Google Analytics pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Google Analytics
- Google Analytics 4$0Standard property with data limits
- Google Analytics 360CustomEnterprise tier sold via Google sales; no public price
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Google Analytics · Key features
- Event-based model across web and apps
- Explorations: funnels, paths, segment overlap, cohorts
- Google Ads integration and data-driven attribution
- Free BigQuery export of raw events
- Predictive audiences and anomaly detection
- Consent Mode and server-side tagging via Tag Manager
Cons
- Complex interface and steep learning curve
- Sampling and thresholds obscure data
- Consent requirements shrink EU data
AppsFlyer vs Google Analytics: FAQ
Do AppsFlyer and Google Analytics have a free plan?
Yes, both AppsFlyer and Google Analytics have a free plan; paid plans add more usage and features.