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Analytics

AppsFlyer vs Databox

AppsFlyer and Databox are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Databox is aimed at agencies and small businesses. Both have a free plan.

AppsFlyer

Mobile attribution and marketing measurement for app teams

Databox

KPI dashboards from 100+ integrations

PricingFreemiumFreemium · $71
Starting priceNot published$71/mo
Free planYesYes
Free trial—14 days
Built forEnterprise, Small businesses, Developers, AgenciesAgencies, Small businesses
Platformswebweb, ios, android
CountryUS · 2011US · 2012
Rating——

Choose AppsFlyer if

App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.

  • Industry-standard MMP that nearly every ad network already integrates with
  • Free tier and pay-per-conversion Growth plan lower the entry cost
  • Organic installs are not counted toward billable conversions

Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).

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Choose Databox if

SMBs and agencies tracking KPIs.

  • Quick dashboards
  • Benchmarks unique
  • Agency features

Look elsewhere if: Complex BI.

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AppsFlyer vs Databox pricing

AppsFlyer

  • Zero$0Owned media only; 12K free conversions in year one
  • Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
  • EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales

Databox

  • Free$01 user, 3 data sources, 50 AI credits/mo
  • Analyst$71/moBilled annually; 1 user, 5 data sources
  • Agency$79/moBilled annually; unlimited users, 20 sources, + account packs
  • Team (Core)$199/moBilled annually; 3 users, 10 data sources
  • Team (Scale)$319/moBilled annually; 10 users, 30 data sources

AppsFlyer · Key features

  • Install and in-app event attribution across thousands of ad networks
  • SKAdNetwork (SKAN) measurement and conversion value management for iOS
  • OneLink deep links that route users to the right in-app screen
  • Protect360 fraud detection for install hijacking, bots and click flooding
  • Incrementality testing to prove real lift from user acquisition
  • Data Locker raw data export to BigQuery, Snowflake and S3

Cons

  • Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
  • Enterprise pricing is quote-only and grows with conversion volume
  • Dashboard and data model have a steep learning curve

Databox · Key features

  • 100+ integrations
  • Dashboards and scorecards
  • Goals and alerts
  • Benchmarks
  • Forecasting
  • Client reporting

Cons

  • Limited data modeling
  • Costs grow with sources
  • Not a BI replacement

AppsFlyer vs Databox: FAQ

Do AppsFlyer and Databox have a free plan?

Yes, both AppsFlyer and Databox have a free plan; paid plans add more usage and features.

Not sure yet?

AppsFlyer alternativesDatabox alternativesAnalytics