AppsFlyer vs Counter
AppsFlyer and Counter are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Counter is aimed at freelancers and developers. Both have a free plan.
Mobile attribution and marketing measurement for app teams
Free, minimal, privacy-respecting analytics
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | Freelancers, Developers |
| Platforms | web | web |
| Country | US · 2011 | DE · 2020 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Counter if
Hobby sites.
- Free
- Private
- Lightweight
Look elsewhere if: Business analytics.
AppsFlyer vs Counter pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Counter
- Free$0Donation-funded; pay when ready, AGPL-3.0 source
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Counter · Key features
- Minimal script
- No cookies
- Referrers and devices
- Open source
- Free
- Simple dashboard
Cons
- Very basic
- No events
- Limited support
AppsFlyer vs Counter: FAQ
Do AppsFlyer and Counter have a free plan?
Yes, both AppsFlyer and Counter have a free plan; paid plans add more usage and features.
Which is better for small businesses, AppsFlyer or Counter?
AppsFlyer lists small businesses as a core audience, while Counter is aimed more at freelancers and developers.