Amplitude vs MobileAction
Amplitude and MobileAction are both analytics tools. Amplitude is aimed at small businesses and enterprise, while MobileAction is aimed at developers and agencies. Both have a free plan.
Product analytics, session replay and experiments for digital teams
ASO and Apple Ads platform for app marketers and agencies
| Pricing | Freemium | Freemium · $15 |
| Starting price | Not published | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, Enterprise, Developers | Developers, Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2012 | US · 2013 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Amplitude vs MobileAction pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Amplitude vs MobileAction: FAQ
Do Amplitude and MobileAction have a free plan?
Yes, both Amplitude and MobileAction have a free plan; paid plans add more usage and features.
Which is better for small businesses, Amplitude or MobileAction?
Amplitude lists small businesses as a core audience, while MobileAction is aimed more at developers and agencies.