Agorapulse vs Publer

Agorapulse is a social media management suite built in Paris. It was founded in 2010 by Emeric Ernoult and Benoît Hédiard, grew largely self-funded, raised a €16.5 million round in 2019, and in May 2025 bought the French social listening tool Mention. It says more than 31,000 social media managers use it daily. Its core job is to let a team publish, answer every comment and message from one inbox, listen to brand mentions and prove the return on social work.

It covers Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky and Google Business Profile. Pricing is per user: Standard covers scheduling and a unified inbox, Professional adds ad comment monitoring, assignments and team reports, and Advanced adds automated moderation rules, bulk actions, ROI analysis and competitor benchmarking. Every plan includes 10 social profiles, with extra profiles at $10 to $15 a month. The long-running free plan was discontinued on July 6, 2026; users were offered a free tier of Archie, its AI tool that turns articles and videos into posts, instead.

Agorapulse fits agencies and in-house teams for whom community management is the heavy part of the job; its inbox and moderation tools are among the best in the category, and support is fast. It falls short on per-user cost for large teams. Hootsuite has more integrations, Sprout Social deeper analytics at a higher price, and Buffer or Later are cheaper for solo publishing.

Buying tip: since prices are per user, give seats only to people who answer the inbox and use approvals for occasional contributors.

Publer is a social media scheduling and management tool used by freelancers, small businesses and agencies. It supports a wide range of networks, including Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Bluesky, Mastodon, Telegram and WordPress, and it is known for per-account pricing that stays low as you add profiles.

Posts can be created one by one in a calendar or in bulk from CSV files, links or media folders, with recycling of evergreen posts, auto-scheduling into preset time slots, first-comment scheduling, watermarks and a built-in AI assistant for captions and images. Publer also includes a link-in-bio page, analytics with best-time-to-post insights, workspaces for clients, team roles and approval steps. The free plan covers a few accounts with a limited number of scheduled posts, while Professional and Business plans are billed per account and add unlimited scheduling, analytics and collaboration features.

Publer suits budget-conscious agencies and SMBs that schedule a lot of content across many accounts and value bulk tools. Its analytics and social inbox are less developed than enterprise suites like Sprout Social or Hootsuite, and reviews of support responsiveness are mixed. Compared with Buffer, it often delivers similar scheduling for less money with stronger bulk features, while Metricool adds deeper reporting and Later focuses on visual planning for Instagram and TikTok.