Agorapulse vs Planable

Agorapulse is a social media management suite built in Paris. It was founded in 2010 by Emeric Ernoult and Benoît Hédiard, grew largely self-funded, raised a €16.5 million round in 2019, and in May 2025 bought the French social listening tool Mention. It says more than 31,000 social media managers use it daily. Its core job is to let a team publish, answer every comment and message from one inbox, listen to brand mentions and prove the return on social work.

It covers Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky and Google Business Profile. Pricing is per user: Standard covers scheduling and a unified inbox, Professional adds ad comment monitoring, assignments and team reports, and Advanced adds automated moderation rules, bulk actions, ROI analysis and competitor benchmarking. Every plan includes 10 social profiles, with extra profiles at $10 to $15 a month. The long-running free plan was discontinued on July 6, 2026; users were offered a free tier of Archie, its AI tool that turns articles and videos into posts, instead.

Agorapulse fits agencies and in-house teams for whom community management is the heavy part of the job; its inbox and moderation tools are among the best in the category, and support is fast. It falls short on per-user cost for large teams. Hootsuite has more integrations, Sprout Social deeper analytics at a higher price, and Buffer or Later are cheaper for solo publishing.

Buying tip: since prices are per user, give seats only to people who answer the inbox and use approvals for occasional contributors.

Planable is a collaboration and approval platform for social media and marketing content. Its central idea is that teams and clients should review posts exactly as they will appear on each network, comment on them in context and approve them before anything is published, instead of passing screenshots and spreadsheets back and forth.

Posts for Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest and Google Business Profile are shown as pixel-perfect previews in calendar, grid, feed and list views. Teammates and clients leave inline comments and suggestions, and approval workflows can be optional, required or multi-level, with clients able to review without a full account. Approved content can be scheduled and published directly. Universal content extends the same process to blog posts, newsletters, ads and other copy. A free plan allows a limited number of posts to try it; Basic and Pro are priced per workspace, with multi-level approvals on Pro, and Enterprise adds custom terms.

Planable suits agencies and brands with approval-heavy or regulated workflows. It is lighter on analytics, social listening and inbox features. Sprout Social and Hootsuite cover engagement and reporting in depth, Metricool combines scheduling with analytics at a lower price, and Buffer is simpler for small teams that do not need formal approvals.