AfterShip vs Shippo

AfterShip is a post-purchase platform for ecommerce brands, started in Hong Kong around 2011 to 2012 by Teddy Chan, Andrew Chan and Dante Tsang after Teddy built a script to cut where-is-my-order emails in his own store. It raised a $66M Series B led by Tiger Global in 2021. Its core job is keeping shoppers informed after checkout and reducing support tickets about deliveries, returns and delays.

The suite is sold as separate products: Tracking (branded tracking pages, delivery notifications, estimated delivery dates and analytics across 1,300+ carriers), Returns (self-serve returns and exchanges), Shipping (label printing and rate comparison), Protection (shipping insurance), plus personalization and warranty tools. AI features and an MCP server give assistants read access to shipment and return data. Each product has its own tiers, and the Shopify App Store versions are priced differently from direct plans.

AfterShip fits Shopify, BigCommerce and WooCommerce brands that ship thousands of orders a year and want to turn tracking emails and pages into a marketing channel. Brands mainly needing cheap labels should look at Shippo, Easyship or ShipStation, and EU merchants often pick Sendcloud.

Buying tip: in mid-2026 AfterShip cut its direct Tracking plans from four to three, renamed Pro to Premium at $59 a month billed yearly, and moved to annual shipment quotas (6,000 a year on both paid tiers). API and webhooks start on Premium. On Shopify, compare the app's own plans, which include a free tier for 50 shipments a month.

Shippo is a shipping platform founded in 2013 in San Francisco by Laura Behrens Wu and Simon Kreuz. It gives online sellers and software platforms discounted carrier rates, label printing, tracking and returns through a web app and a developer-friendly API.

Merchants connect stores such as Shopify, WooCommerce, Etsy, eBay, Amazon and BigCommerce, compare rates from carriers including USPS, UPS, FedEx and DHL Express, and print single or batch labels with packing slips. Tracking pages and notifications keep customers informed, return labels can be generated on demand, and customs forms support international shipments. The Shipping API lets marketplaces and SaaS platforms embed rating, labels and tracking into their own products. The free Starter plan charges per label, Pro removes the per-label fee for a monthly subscription and adds users and automation, and Premier covers high volumes with custom terms.

Shippo suits small and growing US sellers and developers building shipping into their apps. It is US-centric, so sellers elsewhere, including Turkey, usually rely on local carriers and integrators for domestic shipping. Compared with ShipStation it has fewer warehouse automation and multi-channel order management features; Pirate Ship is a free option for USPS and UPS labels, EasyPost competes on the API side, and Easyship focuses on international shipping.